| GLOBAL MARKETING-2 | | | PILLSBURY COOKIE CHALLENGE | | GROUP-12‚ Roll No-2210‚2240‚2249 | 10/20/2011 | | What consumers should the team target? Pillsbury should target Scratch Users segment which is 61% as compared to 49% in US. They have almost 24% as refrigerated users‚ when we go through the qualitative research which suggests the following: * Product should be easy‚ quick‚ practical‚ affordable and pleasing to children. * The Baking experience was important
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Solution to Kristen’s Cookie Company (A) Before answering specific questions‚ it is useful to make a diagram of the overall process: Note that in this diagram‚ activities are arranged in columns to indicate which resources are being used. Inside each activity symbol are written the capacity (in dozens of cookies) and the cycle time (in minutes). 1. How long will it take for you to fill a rush order? Assuming this order is for one dozen cookies‚ we will need to do the following: Activity
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IT-enabled network consisting of tailored business processes? I believe that Mrs. Fields’ Cookies started out as traditional‚ but evolved into an IT-enabled networked that consisted of tailored business processes. Randy definitely had a vision for the company and made sure that what we desired came to life. It also allowed Debbie to maintain a closeness to her stores by being aware of what was going on at each location and having contact with the managers. Therefore‚ she could feel as if she was there
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time by utilizing resources to its best.(for eg: Using electric mixer to its maximum limit‚i.e once to make a dough for 3 dozen cookies instead of using three times).Also process can be twisted according to convenience. As a result Cost-of-time per cookie will decrease. • Higher productive than previous system. Disadvantage: • Capital Investment: High capital investment to buy ingredients for both “pre-stock” and “fresh cookies”. • Risk & wastage: Higher financial & ‘time’ risk than conventional
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Kristen Harrison and Joanne Cantor designed a study‚ in 1999‚ to examine the effects‚ frightening media had on children and if those effects continued into adulthood. Their study had three major goals. The first goal was to classify the types of media stimuli that contributed to the fright reactions. Their second goal was to uncover the different symptoms that the participants’ had within these reactions. Their final goal was to survey the developmental trend in the stimuli and the different coping
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How Do You Make the Best Cookie? Who doesn’t love a good cookie? The quest for that melt-in-your-mouth‚ gooey‚ and blissful tasting cookie is a never-ending battle. My science experiment will answer the age-old question: Is it possible to make the perfect cookie? My science experiment is identifying the best method for making the most delicious cookie. If I vary the amount of time I refrigerate the cookie dough‚ then the batch that was freshly baked will be moister and ultimately
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Kristen Swanson’s theory of caring is similar to Watson’s theory of caring‚ except I believe that she defines the theory in a simpler and clearer fashion. Swanson uses five processes instead of Watson’s ten carative factors. However‚ I believe that she simplifies the theory by grouping Watson’s factors together. Swanson’s five factors include: “Knowing‚ Being With‚ Doing For‚ Enabling‚ and Maintaining Belief.” For example under the first process of “Knowing”‚ Swanson grouped Watson’s carative factors
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‘’ HOW CLEANLINESS AND SENSE OF BEAUTY CAN INFLUENCE THE LIFE OF AN INDIVDUAL? ‘’ Cleanliness is the absence of dirt or undesirable substances which include bad smells‚ rubbish‚ dust‚ stains‚ muck and whatever else! It can refer to how clean an object is‚ how clean fabrics are‚ or even personal hygiene in general. Cleanliness is used in health and beauty‚ too. The term comes from something lacking on odour‚ and has an avoidance of spreading dirt contaminating others. Hence‚ cleanliness talks
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&& PURPOSE Have you ever bitten in to a cookie and thought‚ "this is the best cookie in the whole wide world!"? Was it homemade? Store bought? Everyone has a favorite cookie. Some prefer chocolate-chip‚ peanut butter‚ others prefer oatmeal raisin. Whatever your favorite type of cookie is‚ you’re probably always wanting batch after batch. In this science fair project‚ you can continue your quest for the "best" cookie by seeing if a small change in your cookie recipe changes the flavor. -HYPOTHESIS
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At first I just wanted a cookie. In elementary I would get a cookie from my parents if I did well in school. So during that time I would try my hardest to do well in school just so I could receive the prize. But by the time I got to junior high I discovered that I did not want to do well in school for the cookie. I just loved to learn about new things. Even though there are many financial obstacles that stood in my way of learning‚ I still plan on succeeding in life and helping out others who are
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