The refrigerated-cookie product line of Pillsbury’s refrigerated baked goods (RBG) category is considered to be the sign of success for this grouping. However‚ the cookie segment’s annual volume growth over the past several years is virtually non-existent and household penetration is on the decline. In response to this‚ Ivan Guillen‚ the marketing manager for the RBG line has conducted consumer insight research‚ cookie and usage studies‚ and in-home discovery workshops to help develop a new marketing
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Solution to Case 1 Cash Flow Analysis Signal Cable Company* * Note to Instructors: When assigning this case‚ inform the students that the firm’s stock price has recently dropped from $7 per share to $5.50 per share. Case objective: The objective of this case is to cover financial statement analysis and cash flow analysis‚ with a particular emphasis on liquidity and net working capital. Student Preparation time: Approximately 2 hours. Answers to questions: 1. Why has the stock price fallen
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1 Dozen Order 2 Dozen order 3 Dozen order Q 1 Washing and Mixing 6 6 6 Spooning 2 2 2 Baking Prepration 1 2 3 Baking 9 18 27 Cooling 5 5 5 Packing 2 2 2 Accepting Payment 1 1 1 Total time 26 36 46 Q 2 Assumtion: Process is NOT in the steady state. =INT((240-D16-D17)/(D18+D19)) =INT((240-E16-E17)/(E18+E19)) =INT((240-F16-F17)/(F18+F19)) Number of Orders 23 11 7 Assumtion: Process is in the steady state. =240/(D15+D16) =240/(E15+E16)
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[BOUND REFERENCE] Contents Core – Statistical Analysis ................................................................................................................................................. 2 Core – Scattergraph Draw & Interpret (Step 2) ................................................................................................................ 3 Core – Scattergraph Draw & Interpret (Step 2 Continued) .........................................................................
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Second Thoughts on Secondary Education “The answers for all our national problems come down to a single word. That word is education.” - Lyndon B. Johnson The Educational system in America has been subject to many reforms in the past century‚ and despite many theories; none have been successful in creating a world-class public school system that America needs to stay on the leading edge of advancement. A mixture of low standards‚ a transition to equity‚ and lack of discipline has led to the
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Recommendations Mr. Guillen had to decrease the percentage of scratch users in Canada (61%) to that in the United States (49%) in view of similarities in consumer demographics and family structure. As stated above‚ the study had revealed that the quality of cookie dough or flavors offered were not valued as highly in Canada as in the United States. It was interesting that even Mr. Guillen himself questioned if there was a taste or formula issue. The first step that GMCC should do was to ensure the refrigerated
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Solution to Kristen’s Cookie Company (A) Before answering specific questions‚ it is useful to make a diagram of the overall process: Note that in this diagram‚ activities are arranged in columns to indicate which resources are being used. Inside each activity symbol are written the capacity (in dozens of cookies) and the cycle time (in minutes). 1. How long will it take for you to fill a rush order? Assuming this order is for one dozen cookies‚ we will need to do the following: Activity
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| GLOBAL MARKETING-2 | | | PILLSBURY COOKIE CHALLENGE | | GROUP-12‚ Roll No-2210‚2240‚2249 | 10/20/2011 | | What consumers should the team target? Pillsbury should target Scratch Users segment which is 61% as compared to 49% in US. They have almost 24% as refrigerated users‚ when we go through the qualitative research which suggests the following: * Product should be easy‚ quick‚ practical‚ affordable and pleasing to children. * The Baking experience was important
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unique military profession‚ the army is built upon an ethos of trust. What are four other essential characeristics of our profession? Military expertise‚ Honorable service‚ Esprit De Corps‚ and Stewardship. what are the 11 primary missions of the U. S. Armed Forces? >Counter Terrosim and irrefular warfare >Deter and defeat aggression >Project power despite anti-access/area denial challenges >Counter weapons of mass destruction >Operate effectively in cyberspace >Operate effectively in space
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Kristen Harrison and Joanne Cantor designed a study‚ in 1999‚ to examine the effects‚ frightening media had on children and if those effects continued into adulthood. Their study had three major goals. The first goal was to classify the types of media stimuli that contributed to the fright reactions. Their second goal was to uncover the different symptoms that the participants’ had within these reactions. Their final goal was to survey the developmental trend in the stimuli and the different coping
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