BCG MATRIX‚ GE FOR A PRODUCT PORTFOLIO ERUKULLA SURESH -138919 SCHOOL OF MANAGEMENT‚ NIT WARANGAL SUBJECT: MARKETING ENVIRONMENT AND ANALYSIS ASSIGNMENT-2 SUBMITTED TO DR.RITANJALI MAJHI‚ ASSISTANT PROFESSOR‚ SOM ON 9TH OCTOBER 2013 ABSTRACT BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth
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BCG Matrix of Hindustan Unilever regarding its Products with proper reasons for the same BCG Matrix of Hindustan Unilever [pic] BCG analysis is mainly used for Multi Category / Multi Product companies. All categories and products together are said to be Business portfolio. Thus‚ the various entities of your business portfolio may move forward by a different pace and with a different strategy. The BCG analysis actually helps you in deciding which entities in your business portfolio are actually
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THE BCG MATRIX Introduction: * Imagine that you’re reviewing your organization’s products. You need to decide which ones you should focus investment on. * One of the products is doing well financially. However‚ demand has fallen‚ and this trend looks set to continue. * Another product is also doing well‚ but it’s in a new market‚ and needs a lot of cash to support it. Should you continue investing in it? * And another product is barely profitable‚ although its market is growing
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out to its customers each week? 70000 packages are sent out each week to its online customers. 4. Using the case study‚ explain how the Product life cycle works. The product lifecycle has a number of stages‚ research and development‚ introduction‚ growth; maturity and decline. With ASOS being an international company‚ this means that its products can be sold continuously all year round as there are different seasons worldwide. E.g. in the UK it is winter‚ whereas in Australia it would be summer. Hence
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ABBOTT GLOBAL ABBOTT PAKISTAN Product Portfolio 4 Pharmaceutical Products Nutritional Products Diagnostics Service Diabetes Care Product Portfolio against B.C.G Matrix 6 Strategical Analysis 7 Conclusions 8 Product Portfolio against B.C.G Matrix: Question Marks Stars Market Growth Rate Diagnostics Services (Biggest Competitors Johnson & Johnson‚ Roche) Nutritional Products (Biggest competitor Nestle) Dogs Cash Cows Diabetes Care (Biggest
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Boston Consulting Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the
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Strategic Marketing SWOT Analysis of Kroger Co. Marcus A. Bradley Columbia Southern University Abstract Kroger Co. as with most of its competition finds itself in a unique and challenging position to maintain market dominance while suffering the effects of a sluggish economy. While having an impressive market share in 44 markets and 31 states‚ the weaknesses of operating manufacturing widespread operations‚ open it up to contamination
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challenges in terms of providing flexibility in operations and dealing with labor productivity issues‚ an increasing contribution to revenues from the garments business‚ which is less capital-intensive & margins-accretive‚ would augur well for earnings growth. GOKALDAS EXPORTS Incorporated in 1979. based in Bangalore. its one of India’s largest manufacturers and designer of garments for men‚ women and children and caters to the needs of several international fashion brands and retailers. Gokaldas
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• Question 1 Short-term objectives __________ long-term objectives. Correct Answer: operationalize Response Feedback: p. 288 • Question 2 Enhanced bargaining power with distributors and retailers to gain shelf space‚ shelf positioning‚ stronger push‚ more dealer attention and better profit margins represents which of the following sources of value building in multi-business companies? Correct Answer: Potential competitive advantage Response Feedback:
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competitive landscape and strengthened our hold in our consumer’s life. Puma has risen fast to attain sixth place in the global sportswear market‚ doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result in our ability to anticipate the market’s needs. As we will continue to stay true to our objective and expand our innovative ideas‚ we are confident that 2005 will be another rewarding year for PUMA
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