Yee Mon Phu Member of Management Team Business Strategy Air Asia Revenue: 4Q 12 USD 1.62 Billion Number of employees: 8‚000+ HQ location: Kuala Lumpur‚ Malaysia Ownership: Listed on the Malaysian stock exchange Year founded: 2001 The company grew from two planes in 2002 to a feet of 120 aircraft fying 30 million people Vision “To be the largest low cost airline in Asia and serving 3 billion people who are currently underserved with poor connectivity and high fares.” Mission • To
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in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Recently‚ AirAsia Group is buying another 100 Airbus planes for US$9.4bil as
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executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit with 40 million ringgit worth of debts on 2 December 2001. Fernandes turned the company around‚ producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur‚ undercutting former monopoly operator Malaysia Airlines with promotional fares as low as 1 ringgit. AirAsia’s CEO Tony Fernandes subsequently unveiled a five-year plan to further enhance its presence in Asia. Under the plan‚ AirAsia proposes to
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international airlines and MAS was incorporated in 1973. Now a day‚ MAS flew about 50‚000 passengers daily and 100 destinations worldwide. It has 90 aircrafts for domestic and international flight and also 20 airbuses and 70 Boeing. MAS’ main base is at Kuala Lumpur International Airport (KLIM). 2). Air Asia In aviation Industry in Malaysia‚ the other service operator is Air Asia. It takes low cost budget. Air Asia has been introduced and expanding rapidly in 2001. It covers 61 destinations and flies 400
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AirAsia has launched Self Check-In service in 2010. At the beginning the Self Check-In services were placed at LCCT (Low Cost Carrier Terminal) in Kuala Lumpur airport‚ Malaysia. Self Check-In service is an innovation which helps customers with a more convenient and faster way to check –in. this innovation also help the airport runs more smooth and save costs. There are two ways of Check-In: Web Check-In and Self Check-In Kiosks in airport. Web Check-In Web Check-In allows customers go to AirAsia’s
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notable achievements and excellence in services‚ MAS faces major financial problems. By the year 2002‚ MAS struggled under a debt load of RM 9.2 billion. During the first half of 2001‚ losses nearly doubled in the first six months of 2001 with the Kuala Lumpur-based carrier reporting it was RM 772.79 million (USD$203.3 million) in the red. For the financial year ended 31 March‚ 2001‚ MAS reported a pre-tax loss of RM 1.303 billion. This was the fourth consecutive
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Multimedia Super Corridor‚ a flagship project based on Silicon Valley designed to enable Malaysia’s foray into Information Technology (it includes Malaysia’s new administrative capital Putrajaya‚ iii. Port of Tanjung Pelepas iv. The glittering Kuala Lumpur Internatinal Airport (KLIA) in Sepang‚ and an adjacent Formula One circuit; v. The Bakun Dam‚ meant to supply all of the electricity needs of the East Malaysian states of Sabah and Sarawak and which has enough capacity to enable exportation of
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Barron’s Educational Series‚ pp. 467-468. Harrington‚ H. J. (2007) Resource management Excellence: The Art of Excelling in Resource Management‚ United States: Paton Press‚ pp. 301-302. Investing Businessweek ( 2012) Malaysia Airline System BHD- MAS: Kuala Lumpur Stock Charts. [Online]. Available from: http://investing.businessweek.com/research/stocks/charts/charts.asp?ticker=MAS%3AMK [Accessed 5th April 2012]. Malaysia Airline System Berhad (2010) Gearing for Growth- 2010 Annual Report.pp. 1-271. Malaysia
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the Year 2003 by Airfinance Journal 2012 ATW Value Airline of the Year Strategic decision 2 – AirAsia X (Long Haul) Global strategy-International expansion Formed in 2007 An associate company that offers long-haul services from Kuala Lumpur to Australia‚ China‚ France‚ India‚ Iran‚ Japan‚ New Zealand‚ South Korea‚ Taiwan‚ and the United Kingdom. Strategic decision 2 – AirAsia X (Long Haul) Quality of the decision Overall‚ the long-haul model for AirAsia X is a great success
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in one of the well-developed infrastructure among the newly industrializing countries of Asia. Today‚ Malaysia can boast of having world class facilities in terms of roads‚ airports‚ ports and even the Multimedia Super Corridor. For example‚ the Kuala Lumpur International Airport (KLIA)‚ Port of Tanjung Pelepas‚ Malaysia’s biggest port and network of well-maintained highways and a rail transport network‚ that is the Express Rail Link. Although Malaysia has been striving hard to improve our infrastructure
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