The Great Greek philosopher Socrates said -“Know Thyself”. According to Socrates one could not know anything without knowing oneself. This may be an old greek aphorism ‚but its relevance is eternal. In a sense‚ we are what we are because we don’t know who we are. However life’s book is hard to understand. Its like the eyelashes‚ they are so close to you that you can’t see them. But there is one way of seeing them‚ by looking in the mirror. Similarly in order to know oneself we need to sit down in
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A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
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Dinesh G. Mhatre EMB III‚ Roll No. 6 Topic: Repositioning of brand Cadbury Objective: • • • • • To review the brand repositioning strategies of different sub-brands of Cadbury in India. To analyze the brand repositioning strategies of Titan watches. To study consumer awareness and perception about the brand repositioning strategies of Cadbury. To understand the ability of Cadbury to motivate consumers to buy their products Desire of Cadbury to expand their target market from kids to younger
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epsiCo launched Kurkure 15 years ago and has retained a dominant market share for the brand despite intense competition from both organised and unorganised players. In this period the brand also overcame some challenges including allegations that the snack was unhealthy. The case study looks at how PepsiCo managed to grab and retain the market space. When it comes to describing the 15-year-old brand Kurkure‚ the Rs 1‚000-crore snackbrand of PepsiCo India‚ the old-timers often talk of luck. One
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Myntra.com logo. | Screenshot [show] | URL | www.myntra.com | Commercial? | Yes | Type of site | Online shopping (E-commerce) | Registration | Required | Availablelanguage(s) | hindi | Owner | Mukesh Bansal‚ Ashutosh Lawania‚ and Vineet Saxena | Launched | 2007 | Alexa rank | 1‚481 (August 2012)[1] | Current status | Online | History Myntra was established by Mukesh Bansal and Sankar Bora in February 2007. The other key members are Ashutosh Lawania‚ and Vineet Saxena. All
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POWER SECTOR for those who says Shebaz sharif sb nay energy sector k lye kuch nai kia..post it admin • Nandi pur (Gujranwala) power project was intended to produce 425 MW electricity and it was a Combined Cycle Power Plant. And its completion date was April 2011 • While Chichu ki Maliyaan power project was of 595 MW and also a Combined Cycle Power Plant • 18th Amendment Bill was passed by NA on April 10‚ 2010 and was signed by President Zardari on April 18‚ 2010 • Power Production Agreement
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Reverse Logistics Management- An Effective Strategy for Revenue Maximization in CPG Industry April‚ 2009 Over the years‚ Consumer Packaged Goods (CPG) Companies have been focusing on managing forward logistics processes to reduce operational costs. In a world where quality holds paramount importance‚ the attitude towards forward logistics has evolved to include enhancement of customer service quality. Meanwhile‚ ever growing concern for environmental problems‚ and pressure from the global competitive
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For example Goa‚ Rajasthan‚ Kerala states are individual success stories. Other state are also doing their part like Uttarakhand is promoting ChardhamPilgrimage Circuit with the help of private participation. The state of Gujarat plans to develop Kuch and Junagarh regions‚ West Bengal has identified circuits in the north Bengal region covering Dooars and places like Lava‚ Lolegaon‚ Bishnupur‚ Bankura‚ Tarapith and Shantiniketan and also historical places like Murshidabad and Plassey. Thus there
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ABSTRACT De Dana Dan‚ Wake Up Sid‚ Dhoom‚ Phir Hera Pheri and Matrix are some excellent examples of movies with covert advertising. Brands such as Coca Cola‚ ICICI Bank‚ Domino’s‚ Nokia‚ Aston Martin and Suzuki have placed themselves in these movies. Nowadays‚ these tactics are common in most of the films. Some very well managed product placements appear to be quiet natural‚ if not logical. But some seem to be badly inspired by a commercial spin-off‚ with all the negative consequences it may generate
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PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
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