Tourism and Hospitality Marketing Group Assignment (Case Study on Frequent Flyer Programmes) Group Members: Mary Tan Seok Gek Date: Sep 09‚ 2009 [pic] Introduction to Airline Frequent Flyer Programmes Two events contributed to the emergence of Frequent Flyer Programmes (FFPs) in the airline industry. First‚ deregulation of the industry in 1978 created a more customer- oriented marketing strategy. Second‚ the growth in information technology
Premium Marketing Airline Loyalty program
Abi Asmerom Triple Constraint What is the Triple Constraint? The triple constraint of project management is the balance of the project’s scope‚ time and cost. Triple constraint is used to determine whether or not a project’s objectives are being met. During the planning phase of a project‚ a project manager will define the scope‚ time‚ and cost of a project. As the planning phase continues‚ the project manager discovers that there may be some changes or adjustments needed in the
Premium Project management Cost Costs
Comprhensive Case "The Apparel Shopper" 1. What overall conclusions do you reach after reading this case? The information in the case gave the overall conclusion that the apparel industry is a very competitive field to get into and in order to prosper companies must find their own personal niche within the industry. A company cannot survive in the apparel industry by providing what is already available in other stores. It is important to define a target market and appeal to their needs and wants
Premium Retailing United States Trousers
1. Discuss whether the structure of the executive compensation program is consistent with the corporate strategy for each company. At a minimum‚ consider the mix of compensation (i.e.‚ fixed vs. contingent‚ short-term vs. long-term‚ accounting or stock price-based vs. non-financial-based). In your opinion‚ does the compensation program motivate executives to achieve strategic success? Kroger: Kroger’s corporate strategy consists of continuously innovating and creating new ways of bring value
Premium Management Balance sheet Generally Accepted Accounting Principles
is ToC? Everyone has heard the saying that the chain is only strong as its weakest link and this is exactly what the theory of constraints actually defines and reflects. Constructed by Dr. Eli Goldratt‚ the theory was published in the book The Goal‚ in 1984. According to this book‚ any organization’s performance is greatly dependent on the constraints. These constraints prevent the enterprise from delivering its optimal performance and thereby failing to reach the designated goals. This is the weakest
Premium Theory of Constraints Eliyahu M. Goldratt
Is the decision whether or not to sell Qantas’s frequent flyer program a strategic‚ tactical‚ or operational decision? It would be a strategic decision not to sell Qantas’s frequent flyer program reason being‚ considering the meaning of strategic decision making is an ongoing process that involves creating strategies to achieve goals and altering strategies based on observed outcomes. As to this decision Alan Joyce can take the initiative of increasing the flights rates and in reward its members
Premium Qantas Airline Strategic management
When I reflect on the years that I have been at Covington High one of the projects that I have been a part of that has really made a difference in the culture of the school is the Project Succeed Program. I have been a Math tutor and a STEM teacher in the program for the past 2 years and during that time I have seen students who are truly dedicated to the program. In addition‚ students who are in the program who do not participate in extracurricular activities feel a sense of belonging and are
Premium Education Teacher Learning
the customer or company that the email is legit and comes from a legitimate source and try to ask the customer for their account information. Database Back door attack This is when the hacker places a back door that could be done by installing a program that can give the hacker unlimited access to the database anytime which could compromise any important data such as customer personal information or even company information. The customer reward site or network Spoofing There are multiple versions
Premium E-mail English-language films Password
The Theory of Constraints and Drum–Buffer–Rope Drum – Buffer – Rope (DBR) is an operations scheduling methodology based on Dr Eli Goldratt’s Theory of Constraints (TOC) and first written about in The Goal and further explained in The Race. Drum Buffer Rope is just one part of the TOC Operations solution; it is the machine that sets the plan for Operations. However the second part of the TOC Operations solution is Buffer Management. Buffer Management is the monitor and control mechanism that ensures
Premium Theory of Constraints Eliyahu M. Goldratt
Food deserts is a serious topic that communities need to consider looking into. Residents are struggling to obtain healthy food because they are isolated from the urban areas. Ideally they are low-income and do not own a car or access to public transportation meaning getting around places is a challenge. According to the “Food Empowerment Project’s”‚ they stated that high incomed districts have three times of accessible supermarkets as low incomes locations. As they specifically mentioned that in
Premium Nutrition Food Health