4. Possible Alternatives (20 marks) Identify possible solutions. Make sure that the alternatives address the stated problem. 5. Porter’s Five Forces (15 marks) Use Porter’s Five Forces model to analyze the industry in which company competes. Douglas Fine Foods Harvard Case Solution & Analysis Problem statement Currently‚ the company is facing a number of problems due to which the CEO is deciding to revamp its business strategies. These strategies include severe decision
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The Gaps Model of Service Quality Chapter2-1 2 The Customer Gap – Gap 5 The Provider Gaps: Gap 1 – The Listening Gap not knowing what customers expect Gap 2 – The Design and Standards Gap not having the right service designs and standards Gap 3 – The Performance Gap not delivering to service standards Gap 4 – The Communication Gap not matching performance to promises Putting It All Together: Closing the Gaps McGraw-Hill/Irwin Copyright © 2009
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The Gap model of service quality was developed by Parasuraman‚ Berry and Zeithaml (1985)‚ and more recently described in Zeithaml and Bitner (2003). It has served as a framework for research in services marketing‚ including hospitality marketing‚ for over two decades. The model identifies four specific gaps leading to a fifth overall gap between customers’ expectations and perceived service. The five gaps Customers have expectations for service experiences and they use them to measure
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9-990-001 DESIGN MANAGEMENT INSTITUTE CASE STUDY Braun AG: The KF 40 Coffee Machine This case study came from the Case Study Research and Development Program at the Design Management Institute’s Center for Research. The Center conducts research and develops educational materials on the role of design and design management in business success. Case studies‚ the Design Management Journal‚ reprints from the Journal‚ and other educational materials are available from the Design Management Institute
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The GAP MODEL in SERVICES MARKETING GAP 1 The gap between the customer expected service and company perception of customer expectation. |Inadequate market research. |Design‚ conduct and implement appropriate market research. | |Poor communication between customers and management and between|Design and implement an upward communications programme. | |front line employees and managers. |
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PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services. (marketing)
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Preliminary Project Plan for the… Table of Contents 1 Introduction 3 2 Project Goals 4 3 Preliminary Project Timeline 5 4 Preliminary Staffing Requirements 6 5 Preliminary Risk Assessment 7 6 Preliminary Assumptions 8 7 Preliminary Budget 9 8 This Project and Its Impact On or By Other Projects 10 9 This Project and Its Impact On or By Existing Systems 11 10 This Project and Its Impact On or By Existing Infrastructure 12
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Recap of what we covered last class Nine Step Model of Design Process 1. Recognizing the need 2. Defining the problem 3. Planning the project 4. Gathering information 5. Conceptualizing alternative approaches 6. Evaluating the alternatives 7. Selecting the preferred alternative 8. Communicating the design 9. Implementing the preferred design 1 Hyman/Chapter 1-Introduction to Engineering Design/Rev. 6/24/02 Lecture 3 Problem Formulation Chapter 2 1. Recognizing the need
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REFUSING REQUEST Writing plan for a request or claim BUFFER – identifies previous correspondence incidentally or in subject line - begins with a neutral statement on which both reader and writer can agree TRANSITION- plants key idea or word - leads naturally to explanation EXPLANATION- presents valid reasons for refusal - avoids red-flag words that forecasts bad news - includes resale or sales promotion material if appropriate BAD NEWS- softens the blow
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Kudler Accounting System Dynamics ERP by Microsoft Corp. is the best choice for Kudler Fine Foods as they need a new accounting system in order to operate at full capacity the key features‚ technology‚ costs‚ and benefits in which they have to ensure growing success within Kudler Fine Foods depends on upgraded accounting technology to stay ahead of their competitors. The key features for this product‚ the core technology‚ overall benefits‚ and the low costs compared to the competition is the key
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