1.0 Introduction Our MKT303/310 lecturer‚ Mr. Lawrence Sheah had assigned us a group assignment which takes up to 30% of the coursework. This group assignment has been done by Teah Su Hoey‚ Angel Chia‚ Lo Sau Fui and Shim Yun Khi. In this assignment‚ students are needed to select any one local or multinational service company to do a research report regarding on how the company plan‚ decide and execute their service marketing activities in order to compete and to survive in the competitive business
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Introduction Cathay Pacific‚ based in Hong Kong‚ is an Asian commercial airline founded in 1946. The company offers passenger services and cargo services to 120 destinations world-wide (Cathay Pacific‚ 2010). Airline business has been noted to be the most competitive business in the world. Market executives should be competitive to cope with the challenges of this kind of business. Porter’s Five Forces model applied to the organization 1. Traditional Competitors Airline business
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opportunities and threats to the MAS is 1. Strength - Emphases on Their hospitality and cabin crew network 2. Weakness - quality competition with AirAsia 3. Opportunity- change in customer preferences 4. Threat - change in economy Award of Air Asia Award for Malaysia
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Southwest Asia is the term geographers’ use when referring to the Middle East. "Middle East" is a political term coined by the British in the 1930’s to distinguish the region from both the Far East‚ which included China‚ Japan and Indochina‚ and the Near East‚ which included portions of Western Europe. All of these areas are truly only "east" of Europe. In order to emphasize a more global perspective‚ geographers prefer to use the politically neutral term "Southwest Asia" because it does not connote
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Umurbek Osorkhan 2EC12056R QBS 10th 5 November 2012 1 Company Overview Cathay Pacific Airways is an airline company founded on September 24th‚ 1946 by Roy Farrell and Sydney de Kantzow. Starting with a very limited schedule service‚ the company grew larger through multiple product innovations‚ technological investments such as the computerized reservation system and successful acquisitions. In 1986‚ Cathay Pacific went public and further expanded in Europe‚ North America‚ and China. The company
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1. Introduction Pacific International Lines or PIL as it is commonly known in the market is a container shipping company started by Mr.Y C Chang in 1967. What he started as a 1 ship company is today the 19th biggest container shipping company in terms of TEU capacity & the 8th largest container ship owner. Ambition: Integrated shipping group with a meaningful market share by setting own pace of growth based on the group’s financial strength and human resource capabilities. 2. External Analysis:
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Porter five forces of AirAsia Rivalry among existing competitor Air Asia offers flights with lower price that other companies‚ but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so‚ in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction
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Bibliography: Barnhart‚ C. & Barnhart‚ R.‚ 1994‚ Water. The World Book Encyclopedia‚ William H. Nault‚ New York‚ p.69‚ 88-89. Duaibe‚ S. T.‚ 2010‚ ‘Pacific Islands Geography I: Course Book’‚ The University of the South Pacific‚ Suva‚ Fiji‚ p. 6.10. Perlman‚ H. 2002‚ Water distribution: Where is water on‚ above and in the earth?‚ (Online)‚ Available: 2010‚ http://ga.water.usgs.gov/edu/waterdistribution.html‚ (2010 May 17). Why Conserve
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South Asia‚ which consists of the nations of Bangladesh‚ Bhutan‚ India‚ Maldives‚ Nepal‚ Pakistan‚ and Sri Lanka‚ is ethnically diverse‚ with more than 2‚000 ethnic entities with populations ranging from hundreds of millions to small tribal groups. South Asia has been invaded and settled by many ethnic groups over the centuries - including various Dravidian‚ Indo-Aryan and Iranian groups - and amalgamation of Dravidian‚ Indo-Aryan and native societies has produced composite cultures with many common
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Serikbay 1 Moldir Oskenbay English group 110 History of Kazakhstan 24 september 2014 Geography of central Asia 24.09.2014 Central Asia is the core region of the Asian continent and stretches from the Caspian Sea in the west to China in the east and from Afghanistan in the south to Russia in the north. It is also sometimes referred to as Middle Asia‚ and‚ colloquially‚ "the ’stans" (as the six countries generally considered to be within the region all have names ending with
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