intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience
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Assess the extent to which Japanese foreign policy led to the Pacific war Japans foreign policy was initially a response to western intimidation however it soon took on its own imperialistic traits that were backed heavily by new found nationalism. It was this nationalism that altered the balance of Japanese foreign policy and triggered the start of the Pacific War. It was this in conjunction with the instilled military dominance of political Japan and the string of disappointing foreign policy
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The region of South Asia comprising of two nuclear states India and Pakistan‚ which also happen to be long time rivals are flashpoints of future conflicts. The conflicts arise from the on and off imbalance of nuclear deterrence‚ trans-border terrorism‚ water dispute or the much clichéd Kashmir issue. But one must note that these conflicts won’t come into play without the role of foreign involvement like the United States and China. The United States is on the verge of losing balance because of
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gNationalism in Southeast Asia before the Second World War never had a chance to succeed in the first place.h How accurate is this statement? The nationalists in Southeast Asia before the Second World War had achieved little in terms of gaining political concessions and constitutional reforms from the colonial powers so as to secure autonomy. While it is true that the nationalists faced many obstacles from the start (for instance the repressive measures taken by colonial powers to minimise
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Alexander in Central Asia The Persian king was no longer in control of his destiny‚ having been taken prisoner by Bessus‚ his Bactrian satrap and kinsman. As Alexander approached‚ Bessus had his men fatally stab the Great King and then declared himself Darius’ successor as Artaxerxes V‚ before retreating into Central Asia to launch a guerrilla campaign against Alexander. Darius’ remains were buried by Alexander next to his Achaemenid predecessors in a full regal funeral
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Oceanography 11/29/12 The Great Pacific Garbage Patch The North Pacific Ocean is home to the North Pacific Subtropical Gyre. This gyre is created by the North Pacific Current‚ the California Current‚ the North Equatorial Current‚ and the Kuroshio Current‚ all rotating clockwise throughout the northern hemisphere. It expands over the Pacific from the North Pole to the Equator and from California to Eastern Asia. The NPSG currents create the largest ecosystem on Earth‚ but they have also created
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- one of the greatest cities of Kazakhstan‚ located in the Republic southeast‚ in foothills of Zailijsky Ala Tau; the city population makes about 1‚5 million inhabitants. Almaty is the financial‚ cultural‚ industrial and economic center of Central Asia. In accordance with the decree of President "About announcement by the capital of republic Astana"‚ Almaty had been appropriated the status of a city of republican value. Regulation of its activity is carried
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undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. Organization A new budget terminal‚ the first of its kind in Asia was opened in Kuala Lumpur International Airport on 23 March 2006. Built at a cost of RM108 million (US $29.2 million) and spanning some 35‚000 square metres (116‚000 square feet)‚ the Low Cost Carrier Terminal (LCCT)
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Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia‚ Dato
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INTRODUCTION Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011‚ it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable
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