Marketing challenges for BOP markets: BOP or Bottom of pyramid is a socio economic term given for the strata of low income people in the income pyramid (used to approximate the distribution of a country’s income). Thus obviously Bottom of Pyramid constitutes the market made of country’s poorest people. In India approximately 6 Lacs villages and 72% of country’s population constitutes BOP. The great majority of men and women of this BOP cluster work in agriculture‚ animal husbandry‚ factories or
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Research on: "Consumer preference and perception of Cadbury Chocolate with reference to other market players" By: To: Pooja Patel Chetna Makwana Roll No: 31 MBA (Sem-1) EXECUTIVE SUMMARY: The project title "Consumer preference and perception of Cadbury Chocolate with reference to other market players" deals mainly with the consumer behaviors. In this project I had done extensive market research regarding Cadbury Chocolate and its brands and some
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Environmental Impact by the Lapita Ursula V. P. Belyayeva Abstract The Lapita initial expansion was around 3500-3200 BP our goal is to investigate what initiated the expansion of the Lapita people from Near to Remote Oceania. By using push factor‚ we believe that the push condition was the over intensification of resources due to population pressure‚ which caused marine‚ agricultural and fauna depression and initiated the Lapita dispersal. From various archaeological studies‚ pollen can demonstrate
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Folk Practices of the Tiwas: Destructuring of Cultural System 0.0. Introduction Folk practices being integral structures of a whole composite cultural system are layered with manifold meanings. Thus a cultural system as a treasure house of a community is actually a stratified system carved with multiple interdependent structures. Changes are unavoidable phenomenon in any cultural system and they don’t become strikingly distinguishable until and unless they are made to configured enough to fit
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BRAC Bank started its journey on 4th July‚ 2001 as a private commercial bank focused on Small and Medium Enterprises (SME). In just a decade‚ the Bank has become a leading bank in Bangladesh‚ keeping its core focus in SME yet becoming one of country’s leading financial hypermarket. Today BRAC Bank holds a dynamic network of 157 branches‚ 400 SME unit offices‚ 500 Remittance Delivery Points‚ nearly 350 ATMs and 14 Financial Kiosks across the country. The stakeholders of the bank are BRAC‚ the largest
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oil industry undertakes various kinds of activities to emphasize the need and importance of the conservation of petroleum products and environment protection. This is carried out through print and electronic media‚ training programs‚ kisan or farmer melas‚ technical meets and distribution of literature in national as well as vernacular languages all over the country. The activities are carried out by the State Level Coordinators (SLCs) of the oil industry in each State under the direction of the Regional
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EXECUTIVE SUMMARY TITLE OF THE STUDY: “A study on implementation of Discourse oriented Pedagogy (D.O.P) in teaching English language for class VI in Y.S.R District”. INTRODUCTION: Language is the mental faculty or power of vocal communication expressing ideas and concepts as well as moods‚ feelings and attitudes. English language is spreading profusely in to all walks of life. It will be considered as a ’basic skill’‚ to be learned by everyone alongside other the 21st century skills. Some of
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Market Research for IFFCO-TOKIO General Insurance Objective: 1. To know the knowledge of consumer in the sector of General Insurance in Bulandshaher District. 2. To know the difference between General Insurance and Medical Insurance in consumers’ mind 3. To know the preferences of the insurance companies 4. To know the needs of the consumers from any insurance companies and the unmet needs Note: Suggest Promotional Activities on the basis of research Questionnaire:
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1. Inequalities among citizens a. Explain what the caste system is Æ The Dalits‚ p. 151 – division of society into four unequal hereditary social classes /castes + the Dalits (or Untouchables) who are outcastes… b. Point out the gap between rich and poor Æ A country on the march‚ p. 24 – From Bombay to Mumbai‚ p. 31 – Two stories‚ p. 32 – fourth highest number of billionaires in the world (55) vs 42% people living below 80p (0.93€) a day… – Dharavi slum in Mumbai: overpopulated (314‚887
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MARKETING PLAN CAVINKARE PRIVATE LIMITED Executive Summary CavinKare Group is an Indian conglomerate headquartered in Chennai‚ India. It was founded by second generation entrepreneur C.K.Ranganathan in 1983 as an extension to his family owned business of small-scale pharma packaging and cosmetic manufacturing in a small coastal town Cuddalore in Tamilnadu. He has started it in Chennai as Chik India. It changes its identity twice on its way. Cavinkare became Beauty cosmetics Private Limited
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