[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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Goodman‚ M.‚ and Hansen‚ T.‚ (2009). Marketing Management‚ First European Edition. Pearson Education. Kotler‚ P.‚ Armstrong‚ G.‚ Wong‚ V. and Saunders‚ J.‚ (2008). Principles of Marketing – Fifth European Edition. Prentice Hall. Lodish L.‚ and Mela‚ C.‚ (2007) Quelch‚ J.‚ (2008) Zineldin‚ M.‚ and Philipson‚ S.‚ (2007)
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UTTARAKHAND Uttarakhand (Sanskrit: उत्तराखण्डम्‚ Uttarākhanḍam ?‚ Hindi: उत्तराखण्ड‚ Uttarākhanḍ ?)‚ formerly Uttaranchal‚ is a state in the northern part of India. It is often referred to as the Land of Gods (Hindi: देव भूमि‚ Dēv bhūmi ?) due to the many holy Hindu temples and cities found throughout the state‚ some of which are among Hinduism’s most spiritual and auspicious places of pilgrimage and worship. Known for its natural beauty and wealth of theHimalayas‚ the Bhabhar and the Terai‚ the
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controlled experiment. International Journal of Logistics Management‚ 22(1)‚ 5-25. Yi‚ Y.‚ &Yoo‚ J. (2011).The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions. Psychology and Marketing‚28‚ 879–896. Mela‚ C. F.‚ Gupta‚ S.‚ & Lehmann‚ D. R. (1997). The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice. Journal of Marketing Research‚ 34(2)‚ 248-261. Zafar‚ Q.‚ &Rafique‚ M.(2012). Impact of Celebrity Advertisement on Customers’
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SUMMER INTERNSHIP PROJECT- 2007 A REPORT A REPORT ON ON “SWARAJ MAZDA TRUCKS – EXPLORING “SWARAJ MAZDA TRUCKS – EXPLORING UNAWARENESS--MAKING INROADS” UNAWARENESS--MAKING INROADS” A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF MBA PROGRAM OF ICFAI BUSINESS SCHOOL S UB M I T T E D T O : FACULTY GUIDE Project guide PROF. RAVI WARRIOR MIR noor ahmed (C.S.M) ICFAI BUSINESS SCHOOL Swaraj mazda limited Bangalore bangalore S UB M I T T E D b
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EXECUTIVE SUMMARY Purpose of the Report This report attempts to study the CSR activities and initiatives carried out by software giants Infosys Limited‚ to understand the motivations behind these initiatives and benefits to Infosys and society. The report was prepared for the purpose of a report writing exercise in Management Communication. A survey by means of a questionnaire was carried out to determine the level of involvement by employees in these activities and to obtain a general idea of the
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Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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Table of Contents Executive Summary 4 FMCG Sector in India 5 Beverage industry in India 6 Right Execution Daily (RED) 8 Distribution 9 Distribution Routes 12 Distribution System 13 Competitors 13 Why RED Standards is used? 15 Problems in the territory 15 MD Problems 16 Action Plan to improve the scenario 17 Recommendations 17 Numeric Distribution 19 Conclusion 22 References 22 Executive Summary Coca-Cola‚ the product that has given the world its best-known taste
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| Retail Industry 2012 | CBE Marketing | | | Submitted byAbhijit Joshi (74)Yogesh Marakani (87)Mohil Shrivastava (91)Monish Nikam (103)Priyesh Tugnawat (114)Puneet Bhardwaj (115)Raghvendra K V (117)Rahul Singh (119)Visheta K (176) | INDEX Sr. No | Title | Page No. | 1 | Executive Summary | 2 | 2 | Introduction | 3 | 3 | Facts about the industry | 5 | 4 | Regulations in Retail Industry | 9 | 5 | Retail Industry market | 13 | 6 | Industry Outlook | 15 | | References
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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