Executive Summary Mr. Nakamura had built a substantial business and the Crysanthemum brand became Japan’s best selling brand. But he had no business outside of Japan and the Japanese market was already flooded with lot of other handicrafts. So he needed to look for new markets. This was the situation when he received offers from two highly recommended U.S companies. Each offer has been evaluated in terms of brand representation‚ cost reduction and maximization of profit margin. It is
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Situation Analysis: In 1948‚ when Mr. Nakamura took over the business family‚ observed the high demand of lacquer ware in the Japanese market but supply was not in accordance to that. In 1952‚ he built a substantial business for mass production of 500000 sets of lacquer table ware using numerous men power.The Nakamura “chrysanthemum” brand has become Japan’s best known and bestselling brand in terms of its good quality and middle class users. However‚ Outside of Japan he was restricted as per government
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GLOBALIZATION POLICY OF THE NAKAMURA LACQUER COMPANY SUBMITTED TO: MR SANJAY KUMAR GUPTA DATE OF SUBMISSION: 18.08.2008 SUBMITTED BY: JOYDEEP MUKHERJEE (20081020) To Mr Nakamura The Nakamura Lacquer Company From: Joydeep Mukherjee Date: August 18‚ 2008 Subject: Report on Globalization Policy of the Company Dear Sir The issue of Globalization of the Nakamura Lacquer Company has been addressed in this
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The Structure of a Business Decision Executive Summary The Nakamura Company of Kyoto‚ Japan is famous for making quality and for middle class lacquer containers for the daily table. The company started selling the product under the brand Chrysanthemum which eventually became the leader in the market. The product became famous with the American GI’s after the World War 2 back when Japan was under rehabilitation with assistance of the United States. Aside from the purchases made by the GI’s
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Summer has ended in Bangladesh‚ but terrorism continues to heat up the country. On October 24‚ a Shia shrine in Dhaka was bombed on the day of Ashura‚ leaving one dead and over a hundred injured. A few weeks earlier‚ Kunio Hoshi‚ an elderly Japanese citizen‚ was gunned down in Rangpur district. His murder came a few days after Cesare Tavella’s‚ an Italian aid worker sprayed with bullets in Dhaka’s diplomatic neighborhood. Police sources reported that five homemade bombs were used to target the
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EXECUTIVE SUMMARY Our Company has limited growth in Domestic Market as we are already the best seller. We are having no international business. As classified by the Government of Japan‚ we cannot invest abroad hence should think seriously about export. The National China Company‚ the largest manufacturer of good quality dinnerware in United States has offered the annual purchase of 400000 sets of our product at 5% extra price for three years. Semmelback‚ Semmelbach and Whittacker‚ Chicago‚ the
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Yutaka Nakamura Case Study Case Summary Yutaka Nakamura is a 44 year old Japanese man who works in the sales department of a large electronics firm. 4 years ago‚ Yutaka and his family (Son: Kenichi‚ Daughter: Yukimi and Wife: Chizuru) were sent to work in a key subsidiary in California. After becoming accustomed to living in the United States‚ Yutaka’s time was up and it was time for him and his family to return to Japan. Although Yutaka and his family enjoyed their life in America‚ they we’re
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The process of discovery involves gaining knowledge on something externally‚ that acts as a catalyst to force consideration and questioning of what is internally believed and known. Kunio Katō’s short film La Maison en Petits Cubes highlights the process of discovery through the protagonist‚ an elderly man who rediscovers his forgotten memories of past significant moments of his life. Captured through a tilting camera angle‚ the protagonist lives in a dystopian world where buildings are submerged
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Summary: Before Kunio Nakamura took over as CEO of Matsushita‚ Japanese electronics giant‚ they had experienced numerous declines in earnings. Furthermore‚ they watched as their long-time competitor; Sony; had grasped more than double of the market capitalization. To make matters even more complex employee morale was declining as well.1 This was undoubtedly a managerial nightmare for any individual to step into‚ but with innovative ideas‚ modernization‚ and strategic moves Kunio was able to guide
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Philips versus Matsushita: A New Century‚ a New Round 1. How did Philips become the leading consumer electronics company in the world in the postwar era? A key success of Philips in my opinion came from a decision to build the postwar organization on the strengths of the national organizations (NOs). NOs are greatly increased self-sufficiency and became adept at responding to country-specific market conditions. What distinctive competence did they build? Philips had 14 product divisions
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