PROJECT REPORT ON " A STUDY ON SALES PROMOTION AT PEPSICO" Project report submitted in partial fulfillment of the requirement of Pondicherry University for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) Submitted By Chandan kumar (Reg: No.11382017) Under the guidance of Dr. Bushan D.Sudhakar Reader‚ Department of International Business DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY PUDUCHERRY- 605 014 1|Page Department
Premium
The-Royal-Maratha-Warriors Friday‚ November 28‚ 2008 The Royal Maratha Warriors Royal Clans of Maratha Community Shri Chintamani‚ Theur Flag of the Maratha EmpireImage:The original photo of god Khandoba temple devhara of Jejuri.jpg :god Khandoba The Marāthās is a collective term referring to an Indo-Aryan group of Hindu‚ Marathi-speaking castes of Kshatriya‚ warriors‚ commoner and peasants‚ hailing mostly from the Indian state of Maharashtra. They created the Maratha Empire which covered
Premium Maharashtra Shivaji
Table of Contents Abstract | 2 | Phase One | | I. Background | 3 | II. Vision | 6 | III. Mission | 6 | IV. Values | 8 | V. Objectives | 9 | VI. Polices ‚Values &Statements | 10 | VII. Social Responsibility | 13 | VIII. Financial Analysis | 15 | i. Liquidity Ratios | 15 | ii. Activity Ratios | 16 | iii. Debt Ratios | 19 | iv. Profitability Ratios | 20 | v. Market Ratios | 23 | Phase Two | | I. General
Premium Financial ratio Coca-Cola Soft drink
A Dissertation Report On Comparative study of effectiveness of various Advertising Mediums of Advertising Dissertation report Submitted by: Shefali Walia Enroll no. – A0102208058 Submitted to:- Ms. Varsha Khattri (Project Mentor) [pic] AMITY BUSINESS SCHOOL NOIDA DECLARATION I‚ hereby declare that this project report is the record of authentic work carried out by me during the 4th Semester of MBA and has not been submitted to any other University or Institute for the award of any degree
Premium Advertising
CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
Premium Pepsi
The Best Summer Internship Stories of 2012 Volume 1.0 By Message from Internshala Dear student‚ At the core of Internshala’s idea is the belief that internships‚ if managed well‚ can make a positive difference to the student‚ to the employer‚ and to the society at large. Hence‚ the ad-hoc culture surrounding internships in India should and would change. Internshala aims to be the driver of this change. We believe in the power of meaningful internships and we understand that in order change
Premium Indian Institutes of Technology Summer of Love
MANAGEMENT INFORMATION SYSTEMS Pepsi Project Group Name: “Positive Mental Attitude Group” Submitted by: Muhammad Musa G1F12Mcom0247 Awais Asif G1F12Mcom0246 Junaid Akhtar G1F12Mcom0245 Rehan Khalid G1F12Mcom0216 Mirza Zulqar Nain G1F12Mcom0250 Awais Shahbaz G1F12Mcom0222
Premium Pepsi
SYNOPSIS SYNOPSIS This thesis is an extensive research on the marketing‚ and financial strategies of the PepsiCo international. It covers an extensive survey and depict all graphs‚ fact and figures of the company. It begins with the introduction of soft drink industry and introduction of the PepsiCo international followed by it’s history. It covers some of the major strategies adopted by Pepsi. The thesis also takes about how Pepsi is doing all over the world and
Premium
www.business-standard.com INDEX 1) Foodles in the Noodle Bowl 2) HUL`S Marketing Mantra 4M 3) Oiling the Chain 3 5 6 8 11 14 16 19 21 23 26 28 30 32 34 37 40 43 46 49 52 54 55 57 59 26) Pepsodent fights on 27) Prickly Competition to beat the heat 28) Clash of the Teutons 29) Three screens & the cloud 30) Coming out of the Closet 31) Match on for Videocon 32) Reebok Straddles Mass & Class 33) IITS Slip in Asian University rankings 34) Ad Fest or War Fest 35) Idiots lead the pack 36) Amrutanjan:
Premium Dhirubhai Ambani Instant noodles Mukesh Ambani
Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
Premium Brand Brand management Branding