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    evaluation is multiple criteria measurement. This covers more than one area to determine maximum effectiveness. Associated Theories There are several theories associated with influencing the organizational development process. The first one is Kurt Lewin’s Three-Step Model of Organizational Change Process. This model contains three steps. They are unfreezing‚ transformation‚ and refreezing. Unfreezing is when the organization recognizes the need for change (Jex & Britt‚ 2008). Transformation

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    THE CHALLENGES OF CHANGE

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    Social‚ Technological‚ Environmental‚ or Legal nature that can put an organization out of its comfort zone require the business to make internal changes if the organization is to survive. Kurt Lewin proposed a three-stage theory of change commonly referred to as Unfreeze-Change-Freeze (or Refreeze). According to Lewin [1958]‚ the first step in the process of changing behavior is to unfreeze the existing situation. Only then can change‚ or movement‚ occur. Finally‚ to make the new behaviors stick‚ a third

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    Force Field Analysis

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    Force Field Analysis Force field analysis is a management technique developed by Kurt Lewin‚ a pioneer in the field of social sciences‚ for diagnosing situations. It will be useful when looking at the variables involved in planning and implementing a change program and will undoubtedly be of use in team building projects‚when attempting to overcome resistance to change. Lewin assumes that in any situation there are both driving and restraining forces that influence any change that may occur. Driving

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    Lewin's Change Theory

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    change theory lay not in the formality of the theory itself but rather on his ability to conceptualize real situations and as a result come up with models that reflect ideal situations. Kurt Lewin cut a niche for himself as one of the pioneers of the applied‚ organizational and social psychology. Born Kurt Zadek Lewin in September 9 1890‚ he is acknowledged as the founder of social psychology and among the first people to study organizational development and group dynamics. He lays claim to the term

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    (1999:3). Groups are important of social part of life. There can be a small group of two people and a large group. According to Mills T (1967:2) It is made up of two or more people who come together for a purpose and considers it meaningful as to Kurt Lewin (1948:165) who wrote that it is not similarity or dissimilarity of individuals that constitutes a group but interdependence of fate. In this case‚ groups come together with the belief that psychologically they are in the same boat. (Brown 1988:28)

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    Group Dynamics

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    existence born from the interaction of individuals. Ultimately‚ it was social psychologist Kurt Lewin (1890–1947) who coined the term group dynamics to describe the positive and negative forces within groups of people. In 1945‚ he established The Group Dynamics Research Center at the Massachusetts Institute of Technology‚ the first institute devoted explicitly to the study of group dynamics. Throughout his career‚ Lewin was focused on how the study of group dynamics could be applied to real-world‚ social

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    History of Od

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    Organization Development Organization development (OD) is a new term which means a conceptual‚ organization-wide effort to increase an organization’s effectiveness and viability. Warren Bennis has referred to OD as a response to change‚ a complex educational strategy intended to change the beliefs‚ attitudes‚ values‚ and structure of an organization so that it can better adapt to new technologies‚ markets‚ challenges‚ and the dizzying rate of change itself. OD is neither "anything done to better

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    the future. Force Field Analysis Lewins Force Field Analysis is a more specific tool for analysing the‚ fors and againsts of a proposed change. See Appendix 2. Lewin proposes that

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    References: • Elliott Jaques • Kurt Lewin (1898 - 1947) is widely recognized as the founding father of OD‚ although he died before the concept became current in the mid-1950s

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    The change theory that could work for this proposed programme would be Rogers’ theory of ‘Diffusion of innovation’ and Lewin’s (1951) ‘Force Field Analysis’ (FFA). Rogers’ theory of Diffusion of innovation is the process of innovation communicated with participants to create and share information with one another in order to reach an equal understanding over time (Rogers‚ 2010). Rogers’ (2010) theory involved events when the change agent seeks to persuade a client to adopt an innovation. In relation

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