Term Project: Brand Repositioning Brand management 10/21/2011 Submitted To: Prof. S. Balasubramanian Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Submitted By: Manali Agarwal 10PGDM026 Monica Dhiman 10PGDM031 Naval Maheshwari 10PGDM033 Rahul Jain 10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik
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more strategic fashion‚ that is‚ to give a serious consideration of Vietnam as a major market for HP. In January 1995‚ John made a business visit to Vietnam to assess first-hand the business climate and investment opportunities. The first stop was Ho Chi Ming City‚ a bustling city of 5 million people‚ 1 hour and 25 minutes from Singapore by air. He had several meetings with various companies: Meeting with Dr Vo Van Mai‚ Managing Director of HiPT‚ HP’s distributor in Vietnam: Dr
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jab bhi kar kush ho jathi hon ... He sings really well. He truly is a India’s one of the best cow yi He received many awards kar chuki hai all the techniques and her style of singing is truly amazing. She is a versatile singer. That phrase can sing in any style. He is the best and the unique and the reason many people are trying to imitate competitors. Lata Mangeshkar‚ Shreya Ghoshal he could cross no one could beat him in a few years I just love Shreya Ghoshal sai vah hai jo a multi-faceted
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When critical time enters in our everybody’s life‚ it might be a difficult thing for us to handle. Such type of condition u people always faces in life... We can say life a little bit a collection of such good-bad & sweet-sour situations which just enters and change our life forever. Mostly the condition teaches us a lot of ethics and morals just about the relationship. Such a relationship which we don’t want to loose or which we want to loose... CONFUSED..!!!??(About last lines.
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I. Introduction. In today’s modern life‚ there are several goods putting on the market. The variety of goods makes consumers have many different choices to choose the best one. How to reach consumers‚ how to bring products closer to consumers is a difficult problem that companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such
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among Vietnamese people‚ especially in Hanoi and Ho Chi Minh City. VietMac is famous for fast-fresh and also unique food called “rice burger”‚ which combines rice patties‚ meat such as pork and ostrich and seafood. Also by understanding that customers tend to consume the healthy food‚ VietMac’s products have a lot of vegetable. They target people with slogan “Live FAST - eat FRESH”. After a year launched‚ VietMac has developed 6 outlets in Hanoi and 2 in Ho Chi Minh City and was reported to have the sales
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“The Youth with Traffic Safety & Environmental Protection”. Before beginning‚ we had a careful preparation to get enough health to take part in this journey. We did exercises every afternoon‚ the actual trip to help difficult situation… We started at Ho Chi Minh Mausoleum (Ha Noi Capital) throughout 24 provinces along Viet Nam‚ to Phu Quoc Island for 36 days. This was a long and difficult trip. A journey was long 2400 kilometers‚ divided into 3 main periods. The first was from Ha Noi Capital to Hue
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PRESS RELEASE Flying with VietJetAir now includes hotel offers with Agoda (Ho Chi Minh City‚ January 5‚ 2013) – Besides offering the best possible deals for air travel‚ Vietnam’s largest low-cost carrier VietJetAir has launched a hotel booking service in corporation with the worldwide hotel reservation group Agoda‚ which means customers can enjoy even more incredible discounts on upcoming holidays or business trips when purchasing a ticket online. By booking a hotel room on www.vietjetair
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Institute of Practitioners in Advertising Gold‚ Best Use of Insight‚ IPA Effectiveness Awards‚ 2012 www.ipa.co.uk Cadbury Dairy Milk: A meetha journey Principal authors: Ganapathy Balagopalan and Nirav Parekh‚ Ogilvy & Mather India Contributing authors: Kawal Shoor and Madhukar Sabnavis‚ Ogilvy & Mather India SUMMARY This case shows how advertising re-invented the very essence of the product‚ so it became something different‚ and by doing so‚ unlocked brand growth for Cadbury’s Dairy Milk. It did
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DANCE ELEMENTS RELATED WITH MYTHOLOGICAL STORIES INTRODUCTION OF KATHAK The word ‘Kathak’ comes from the root katha‚ which means story- telling. Literal meaning of the word kathak is related to katha‚ the art of story-telling‚ “Katha Kahe So Kathaka Kahave”‚ which means “one who tells a story is a story-teller”. According to M. Monier Williams‚ Katha denotes conversation‚ story‚ speech‚ tale or fable. Katha also means to ‘ sing in praise’‚ ‘to say or inform something’. Thus‚ kathakars were originally
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