would be needed in order to develop a marketing programme aimed at re branding this product for this business entity . Provide recommendations regarding marketing objectives and strategies that should be developed. This will be shortly available on the Assessment web site . Provide an outline recommendation regarding: a) the customer and market audit and b) the product / service audit Provide recommendations regarding marketing objectives and strategies that should be
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For heavy users‚ for women‚ especially those who are concerned about the health and beauty of their hair (as most women are) ¡V it is a high involvement product. 2) Does he feel about it / think about it‚ or both? « For those‚ it is high involvement - they obviously feel / think about the product before going for purchase decision as they would not like to buy something which harms their hair. 3) Is the product of high /
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16/11/2010 GROUPE ESC TOULOUSE DIRECT MARKETING « Lumino Contrast Shampoo » Pauline Delubac Eléonore Perie Matthieu Caumel Jean-Luc Molero Summary I. The briefing .................................................................................................................... 2 1. Presentation of the activity ...................................................................................................... 2 2. Quantitative and qualitative objectives of the DM
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Marketing Plan for Evo Water Killer Dry Shampoo 1. Situation Analysis The product selected for analysis is Evo Water Killer Dry Shampoo. Before developing a detailed marketing operational plan‚ it is of great necessity to firstly clarify the situation faced by the entire shampoo industry. In terms of the macro-environment for shampoo industry‚ the environmental and technological factors from PESTLE model are the two most influential ones for shampoo manufacturers. Known as a FMCG product with relatively
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Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted Advertising Sales Promotion Segmentation Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts‚ including the Fructis line‚ and skin
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Marketing Plan for Silent Hair Drier: Customer Perception: How many times have you been woken up in the wee hours of the morning because your girlfriend/wife feels that this is the right time to dry her hair? This is a daily problem in households all over the world. Collaborating our innovation with latest technology‚ We at XYZ have developed the solution‚ Our Very own ABC hair dryer. It is the MAC of hair dryers. Its stylish‚ effective‚ southing for your ears ‚ gentle on your hair for daily
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This report provides an analysis and evaluation of a new product range in L’Oreal hairstyle product range together with its most effective marketing strategy in the short and long run. Our Choice: Hair Wax According to ASEAN market trends data‚ it shows that market growth‚ particularly in hair wax and gel‚ increases significantly with a good projection value ahead. On average‚ the highest market growth in ASEAN is in hair styling agent with average of 6% market growth. Further supported by a research
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COMPANY PROFILE L’Oreal S.A. REFERENCE CODE: B374D495-445D-4005-BCE0-C39F5071ED41 PUBLICATION DATE: 30 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. L’Oreal S.A. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.................................................................................
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strategic plan to increase its market share through increasing brand loyalty‚ creative and innovative skincare products in Malaysia market. L’Oreal Group‚ based in Paris‚ France‚ is one of the global market leaders in cosmetic industry worldwide. As its commitment of manufacturing beauty products to all men and women over the world‚ they continue to produce high quality of cosmetic products for fulfilling individual needs and desires of beauty through their innovative research. Their marketing strategy
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HKU570 ZHIGANG TAO L’ORÉAL: EXPANSION IN CHINA After acquiring Mininurse at the end of 2003‚ this new Chinese acquisition of Yue-Sai only serves to confirm our determination to step up the pace of growth in China. - Lindsay Owen-Jones‚ CEO‚ L’Oréal1 On January 26th 2004‚ French cosmetics giant L’Oréal signed an agreement to acquire a famous Chinese cosmetics brand Yue-Sai. 2 The acquisition came shortly after L’Oréal made another successful bid for Raystar Cosmetics (Shenzhen) Co.
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