Overview of the haircare segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium • Bottles contribute to 54% of sales value while sachets contribute 46% Conditioner Hair colourants Styling agents Perms & relaxers Market Share in shampoo segment 14.00% 1.00% 4% 43% 9% 29%
Premium Marketing Hair care
Dry Herbal Shampoo Spray Marketing Plan The hair care market is weathering the global recession but as Emma Reinhold reports‚ brands need to be mindful of consumer spending habits and adapt accordingly. You are never too young or too old to start taking care of your hair. In fact‚ hair care and protection should be an essential part of your health‚ fitness‚ and beauty regime. If you take care of your hair‚ your skin will take care of you! However‚ with all of the shampoos‚ creams‚ and potions
Premium Marketing Hair Target market
can be concluded that nowadays consumers have become really conscious about the products they purchase. In the shampoo industry‚ during the old days the only thing the consumer used to keep in mind while purchasing was the brand name or else the person/celebrity who used to endorse it‚ but now things have changed. Consumers not only check the effectiveness but also the ingredients. Shampoo like Dove‚ Sunsilk‚ Garnier fructis‚ etc are very regular among the households and the main source is television
Premium Hair care Hairdressing Hair
Comparison and Contrast Essay Two Kinds of Shampoo Fraddy Guillen Writing Level 5 Professor: Martha Guerra 10/30/2012 My hair‚ My way. Last month when I went shopping to BJ’s‚ I notice that the shampoo I’ve using since 4 years ago ran off of the market‚ I was complete disappointed‚ I looked everywhere for it‚ and every place I went‚ they told me the same‚ that if was off of the market. I went back to BJ’S and started looking for a similar shampoo‚ but there were many choices that I didn’t
Premium Difference Choice Hair care
Product BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Segmentation 1. Demographic segmentation Age: Over 30 years old Gender: Male Income: Middle income level Race: Chinese??? 2. Psychographic segmentation - Lifestyle The people who trust Chinese
Premium Marketing Management Project management
1 giftjourn@l Conceptual Global Journal of e-Business & Knowledge Management 2009‚ Vol. 5‚ No 1‚ pp 1-7 Role of Business Intelligence in Supply Chain Management Jayanthi Ranjan Professor Information Technology and System Institute of Management Technology Raj nagar‚ Ghaziabad Uttar Pradesh‚ India email: jranjan@imt.edu Abstract Downloaded From IP - 213.233.174.231 on dated 16-Jun-2013 Members Copy‚ Not for Commercial Sale www.IndianJournals.com When any firm wants to build
Premium Supply chain management Business intelligence Management
Fighting for peace Can one man make a difference in the World By: Zlatko Georgiev I’ve never understood the war. I do not understand the reasons for starting it and I definitely do not understand why people engage in it with such enthusiasm. I do not understand why people believe the crap that other people are shoving that war begins in order to achieve peace. Wars are started for money and power‚ for power and money. These are the only reasons for starting the insane killing of thousands‚
Premium Mohandas Karamchand Gandhi War Nonviolence
The Fighting Ground By Avi Wortis 157 Pages Genre: Historical Fiction Book Report by Jake Thomas Character Analysis of Main Characters: Jonathan: Jonathan wants to be become a trained killer. However‚ Jonathan is only a thirteen-year-old boy who lives on a farm in New Jersey during the Revolutionary War in 1778 and his father will not allow him to join the Continental Army. Jonathan’s father fought in the early days of the war and seriously injured his leg and it is not easy for
Premium American Revolutionary War George Washington
Fighting For Equality Anita D Taylor HIS204: American History Since 1865 Steven Harn April 30‚2012 History has told the story of the past since the beginning of time‚ whether it’s about how humans came into existence‚ to the history of the men who became presidents. No matter what was told it is apart of what we call history‚ in so many words it’s the study of the past. Part of history is the struggle of African Americans to become apart of a world that saw them as being less than equal to
Premium African American Black people
Fighting Against Obesity Societies worldwide are discovering new ways to combat the threat of obesity. Though they are many methods in which this can be done‚ most experts would agree that a healthy diet and adequate exercise is not only effective but one of the safest methods when treating obesity. But before we assess the methods in which to fight obesity‚ a definition of obesity must be given. It is also imperative to accurately define a healthy diet as well as a manageable exercise routine
Free Obesity Nutrition