Stephen L. Vargo & Robert F. Lusch Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics‚ which had a dominant logic based on the exchange of “goods‚” which usually are manufactured output. The dominant logic focused on tangible resources‚ embedded value‚ and transactions. Over the past several decades‚ new perspectives have emerged that have a revised logic focused on intangible resources‚ the cocreation of value‚ and relationships. The authors
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The World is Flat by Thomas L. Friedman is best described as an exposé of the realities of the present day business world and of the effects that certain advances in technology as well as political upheavals have had on capitalism during the past three decades. The “flattening” of the world is a metaphor used to describe an increasing interconnectivity among the citizens of the world. This increase in interconnectivity is ascribed to several events such as the fall of the Berlin wall‚ and most
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The Library Card Richard Wright owes the awakening of his consciousness to his curiosity over why a Southern newspaper would describe a white man‚ an author named H. L. Mencken‚ as a fool. The newspaper’s harsh criticism of Mencken made Wright‚ a black man in the American South‚ feel somewhat sympathetic of Mencken and curious to know why “the South‚ which had assigned me the role of a non-man‚ cast at him its hardest words?” (9). In his first reading of Mencken’s writing‚ Wright finds out the
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Scientology The alternative religion I chose to reflect on is Scientology. This is a religion I’ve always wanted to know more about‚ it has its roots in Indian spirituality. I didn’t know that it was a fairly new religion founded in 1954 by a man named Ron L. Hubbard. He created this religion to help people understand the human process of knowing. The meaning of the name Scientology was interesting to me‚ scientia (meaning knowledge)‚ and logos (meaning reason‚ understanding). I like how this religion
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Module 9 DC Machines Version 2 EE IIT‚ Kharagpur Lesson 39 D.C Motors Version 2 EE IIT‚ Kharagpur Contents 39 D.C Shunt Motor (Lesson-39) 4 39.1 Goals of the lesson ……………………………………………………………….. 4 39.2 Introduction ………………………………………………………………………. 4 39.3 Important Ideas……………………………………………………………………. 5 39.4 Starting of D.C shunt motor. ……………………………………………………… 7 39.5 39.6 39.4.1 Problems of starting with full voltage. ………………………………… 7 39.4.2 A simple starter. ……………………………………………………….. 7 39.4.3
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Today‚ the promotion of democracy as a form of freedom blares through the mainstream media. However‚ the American system of government is not a democracy it is a constitutional republic. In ancient Athens‚ the majority put Socrates to death for the simple reason; they did not like what he was saying. Now‚ the biblical principles of government‚ leadership‚ and Statesmanship relevant to founding of the nation acquires interruption‚ from human expertise of statecraft or humans ruling other humans
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Bergen’s Adaptive Writing Styles Doris L. Bergen is an extremely knowledgeable Professor of Holocaust studies and an astute author who focuses on many different aspects of the Holocaust and World War II. She has proven to be multi-faceted in her literature. Bergen ’s ability to reach a wide range of readers is evident‚ when looking at two of her different pieces of written work‚ "War and Genocide" and "German Military Chaplains in WWII and the Dilemmas of Legitimacy." She skillfully attracts the
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In the article “The Dangers of Biosecurity: The Host and the Geopolitics of Outbreak‚” by Hsuan L. Hsu‚ Hsu argues that the movie‚ The Host by Bong Joon-ho‚ takes a new and critical stance to the well-known outbreak narrative‚ by discussing the cause for the film’s various manifestation of monstrosity. Hsu begins by examining the genealogy of the monster through providing two probable examples: the illicit dumping of the toxic chemical called the formaldehyde‚ and the suicide of the businessman.
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Counter to the previous argument may be traced from Inger L. Stole’s “Advertising at War: Business‚ Consumers‚ and Government in the 1940s”. here Stole discusses the role and impact of advertisement in the United States during the Second World War. Stole argues that by the start of year 1941‚ defense theme advertisements became popular among the masses. These advertisements were executed by both commercial sector brands and the U.S. Army. Initially the ratio of defense ads was higher in newspapers
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Company Background L B Spices Trading (Private) Limited founded in 1930 as a cinnamon buying and selling shop‚ now produces excellent quality spices mainly cinnamon‚ garcinia‚ nutmeg‚ coffee‚ ginger‚ aricanut‚ cloves and pepper from Sri Lanka. LBS also produce essential oils such as cinnamon bark oil‚ and leaf oil through distillation process. LBS’s current market includes South America‚ Europe‚ Japan‚ USA‚ Singapore and Malaysia. Opportunity for ‘Going International’ LBS’s Mission and Vision itself
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