Washer quoteThe Nielsen Global Survey of Trust in Advertising polled more than 29‚000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid‚ earned and owned advertising formats. 47% of global respondents agreed that humorous ads resonated the most. But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that
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traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s report published in June 2010. Some
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The scope of luxury brands is amazing if you dig a bit. Let us look at publicly traded LVMH Group (Louis Vuitton Moet Hennessey). Despite an extremely uncertain economic climate in the US‚ a very poor one in Europe‚ and signs of a possible China slowdown‚ LVMH is chugging along nicely. Sales were up 16% last year despite clear economic headwinds. The company has a stable of brands that reeks of luxury: in wines and spirits they own Moet & Chandon‚ Dom Perignon‚ Veuve Clicquot‚ and Krug Champagne
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In “Literacy and the digital knowledge revolution” (2006)‚ Claire Belisle refers to “digital knowledge”‚ as a way that knowledge can be “processed and transformed”‚ by the various technological tools‚ i.e. search engines‚ databases‚ sorters and linguistic analysts‚ that we have available (Belisle‚ 2006‚ p57). Belisle moves in to the revouloution Literacy- believes that literacy is the basis of knowledge acquisition and‚ with the stronger interaction between humans and technology and the way we
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Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers
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Tourism is one of the most effective ways of redistributing wealth‚ by moving money into local economies from other parts of the country and overseas. It brings income into a community that would otherwise not be earned. Economic benefits Economic benefits resulting from tourism can take a number of forms including: 1. Jobs Employment may be associated directly‚ such as tour guide or managerial positions; or in supporting industries like food production or retail suppliers. 2. Increased spending
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III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
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KNOWLEDGE MANAGEMENT : * "Knowledge management is a discipline that promotes an integrated approach to identifying‚ capturing‚ evaluating‚ retrieving‚ and sharing all of an enterprise ’s information assets. These assets may include databases‚ documents‚ policies‚ procedures‚ and previously un-captured expertise and experience in individual workers." * Knowledge Management‚ (KM) is a concept and a term that arose approximately two decades ago‚ roughly in 1990. Knowledge Management may
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INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
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What Is Knowledge Management? Knowledge Management is one of the hottest topics today in both the industry world and information research world. In our daily life‚ we deal with huge amount of data and information. Data and information is not knowledge until we know how to dig the value out of of it. This is the reason we need knowledge management. Unfortunately‚ there’s no universal definition of knowledge management‚ just as there’s no agreement as to what constitutes knowledge in the first place
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