depends on it. In this way‚ we should consider the fact that even the smallest everyday human actions can initiate a significant global change. An example worth mentioning is the city where I live‚ where there is so much traffic‚ and thus air and noise pollution‚ as every family possesses at least two vehicles for its own transportation. Consider this situation in its global dimension‚ creating many environmental‚ health and economical issues. But that can be reduced to the lowest possible level‚ if
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Fresh: Global Brand Roll-Out Nigel Burton‚ the president of global oral care at Colgate-Palmolive Company (CP)‚ is reviewing market launch plans for a new toothpaste‚ Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. “Was CMF launched in the U.S. with a global marketing
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COLGATE Business Overview Colgate Objectives Organization Structure $10.6 Billion Revenue (2005) Operating in 200 Countries 70% of sales outside the US Compete in Oral Personal & Home Care; Pet Nutrition segments Brands: Colgate‚ Palmolive‚ Speed Stick‚ Ajax‚ Hills Science Diet Consistent unit volume‚ revenue and gross margin growth. Focus on high margin core businesses. Case Facts: Colgate Max Fresh Colgate Max Fresh (CMF) launched in 2004 Less cannibalization than expected More
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SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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contained local promoted videos‚ featured videos‚ localized user interface * Using digital hash technology for copyrighting protection | Weaknesses * User created content is not really that popular or well crafted * Copyrighted material is not allowed to be uploaded onto the site * Only including some Indian languages and not all Indian languages on the site | External | Opportunities * Expand viewer content to include a larger age range of viewers * Customizing to local preference
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PROF. INCHARGE - NIKISHA KUKREJA COLLEGE - R.D. NATIONAL COLLEGE YEAR - 2013 - 2014 BRAND AMBASSADOR Nirali koradia is an animal lover through. In addition to being a long-time claws and paws supporter‚ she founded Bonaparte’s Retreat‚ Tennessee-based dog rescue organization where people in need and animals in need help prepare each other for their next steps in life. In addition to nirali’s local work in animal rescue‚ she’s graced us with performance. She recently appeared in the I Believe
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when prompted during checkout. Achieving the Ideal Brand Portfolio http://hbr.org/product/achieving-the-ideal-brand-portfolio/an/SMR167-PDF-ENG Source: MIT Sloan Management Review 8 pages. Publication Date: 一月 01‚ 2005. Prod. #: SMR167-PDF-ENG To optimize a portfolio of brands‚ companies can use a step-by-step approach: decide on the brands to review; analyze each brand with respect to its contribution to the company; assess the brands according to current market performance (traction) and
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Case study‚ YouTube LLC; Going Global by acting Local The SWOT analysis of YouTube India can be summarized as Strength * High technology for copyright protection * User-friendly * The international brand name of YouTube * Many alliances to provide the site with more Indian local contents. Weakness * Limited local content will achieve more with its partnerships. * Weakness in providing a variety of languages. YouTube Indian site have all YouTube content but in English‚ they
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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BACKGROUND 3 KNOWLEDGE MANAGEMENT 3 KNOWLEDGE MANAGEMENT AND LONG TERM SUSTAINABILITY 5 INFOSYS AND KNOWLEDGE MANAGEMENT 6 THE K SHOP 7 PROCESS DATABASE ASSISTANCE 8 PEOPLE KNOWLEDGE MAP 8 CATCH THEM YOUNG INITIATIVE 9 INFOSYS SCHOLARSHIP PROGRAM 9 KNOWLEDGE MANAGEMENT AND E BUSINESS 10 CONCLUSION 11 REFERENCES 12 INTRODUCTION This assignment is aiming to critically appraise the knowledge and knowledge management process and evaluate the importance of knowledge management in
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