KNOWLEDGE MANAGEMENT SYSTEM KNOWLEDGE: Knowledge is a familiarity with someone or something‚ which can include facts‚ information‚descriptions‚or skills acquired through experience or education. It can refer to the theoretical or practical understanding of a subject. It can be implicit (as with practical skill or expertise) or explicit (as with the theoretical understanding of a subject); it can be more or less formal or systematic. In philosophy‚ the study of knowledge is called epistemology;
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ASSIGNMENT 10.1 – BRAND POSITIONING Tuan Duong TRUNG HIEU BRAND POSITIONING DEFINITION • • • A way to create a distinct impression in consumer’s mind Consumer’s reason to buy your brand A single and constant meaning behind “brand” in consumer’s mind It’s simply is: owning a space (a meaning behind) of the brand name in consumer’s mind that marketers utilize their resources to focus on PROTECTION QUALITY SEXUALLY ATTRACTION HEALTHY HAIR BRAND POSITIONING SETTING UP A WINNING BRAND POSITIONING
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Introduction Local government institutions have always existed in India in one form or another since ancient times. The present form of urban local government owes its genesis to the British rule. The initiation began with Samuel Laing‚ member of the Viceroy’s Council‚ in the Budget Speech (1861-62) proposing that local services should be based on local resources. Lord Mayo’s Resolution of 1870 introduced the concept of elected representatives in the municipalities. Lord Ripon is considered the founding
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pierregarroudi.com PERSONAL STATEMENT I have recruited‚ trained‚ motivated and managed a large number of staff during my past 22 years of empirical experiences and hands-on knowledge in luxury retailing‚ merchandising‚ buying and designing .With these skill-set‚ I am well qualified to increase the revenue and improve the brand image through thorough organizing and planning in all parts of retailing from designs through point of sale . As we say in New York "if you can make money for me‚ you are
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The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will
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“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
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What is TK? Traditional Knowledge (TK) or Indigenous Knowledge (IK) or Traditional Environmental Knowledge (TEK) and local knowledge E is defined as knowledge and values which have been acquired through experience‚ observation‚ from the land or from spiritual teachings‚ and handed down from one generation to another What Does TK Include? Traditional knowledge includes types of knowledge related to various categories like Knowledge of plants and animals and their properties Minerals and soils
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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Case Study 1 Ethics and Local Governance Intro To Info Technology 01MAY13 In the London Borough of Bren customer data records were kept in twelve different areas all of which were incomplete. This caused a lot of incorrect assumptions on the part of the workers. It had become a hassle and very time consuming. So they decided to use an American company program to consolidate each of these records into one convenient online record management system. They were really pleased with the outcome they
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Learning & Development – Assignment 1 1. Taking the example of the organization you worked for‚ use the Assessment Tool given on page 5 of the article‚ and assess the depth of learning in your organization. For scoring the criteria given therein‚ you may use any of the measuring scales you have learnt in your earlier course. This exercise has been done for Deloitte & Touché and the External Audit service line. The scoring for the questionnaire is as follows (per the document) - 7
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