tools in the case of L’Oréal‚ it is therefore
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Case Report Team 4: Li Zhao Ruiqing Zhang Jingxing Zhou Caiyuan Liu Yang Han Tianyi Ma Changxin Chen Hang Yin The product of plenitude line was still being sold only in France where it took over unit share leadership in moisturizers despite its price premium. For 1987‚ its dollar share of the French mass moisturizer market was leading 19.6% VS Henkel’s Diadermine 13.0% and Nivea’s 8.8%.( The data comes from the 4th page of case.) Comparing with the products in the market of
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com/en2/NewsAndEvents/Regulation_News/China_regulation/169_ChinaOutlinesCosmeticsAnimalTestingPolicy.html Economics‚ T.‚ 2014. China GDP Growth Rate. [Online] Available at: http://www.tradingeconomics.com/china/gdp-growth Euromonitor‚ 2012. L ’Oreal Company Profile - SWOT Analysis‚ s.l.: Euromonitor International. Euromonitor‚ 2014. L ’Oreal China in Beauty and Personal Care (China)‚ s.l.: Euromonitor International. L’Oréal‚ 2014. Annual Results 2013. [Online] Available at: http://www.loreal-finance.com/_docs/fichiers_contenu/0000000786/LOREAL_Results_2013_GB_10_02_2014
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Introduction L’Oréal is the company that I choose to be discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Oréal is a cosmetics and beauty products’ company and it was founded at Clichy‚ France in 1909. Eugène Schueller is the founder of the company‚ who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris. L’Oréal
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Category: L’Oreal is known with its hair care and skincare products. Their products are personal‚ beauty and very high tech. Plenitude is one of the L’Oreal’s first ventures beyond the hair care and cosmetics. The Plenitude consisted of moisturizer with the brand benefit of “Delays Signs of Aging”. In the U.S.A‚ more demand for moisturizer is expected and the company introduced the entire line which was the right action. According to perceptual map of Brand Imagery‚ the product could be considered
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Problem Analysis The huge success of L’Oreal Plenitude in French as the premium skin product with "class to mass" strategy was the primary reason for L’Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU’s) that had been developed in France‚ instead of launching the product one by one. Before Plenitude entered the US market‚ L’Oreal had had good reputation for its cosmetic and hair
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Plenitude by L’Oreal was introduced to the US market in 1988. Eight years since its introduction‚ it has quickly become the #2 brand in the market only to lose it later to Pond’s. Plenitude also hit a four-year sales plateau and was still not making any money in the US market. L’Oreal’s problems and root causes should first be identified and addressed. The root causes of L’Oreal’s problems are: 1. Wrong assumptions of the target market 2. Applying a market strategy based on the those assumptions
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The key issues/ challenges the L’Oreal brand and its Plénitude line of products face in the U.S. market can be summarized in three main categories; the consumer’s brand and product perception‚ the consumer’s point of sale (“POS”) experience‚ and the current positioning of the Plénitude line. Insights into key issues concerning consumer perception‚ buying experience‚ and reactions to current positioning have been identified in a number of custom market research studies and consumer focus groups‚
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The purpose of this report was to investigate a makeup brand named NYX Cosmetics under L’oreal Company for the development of CLENATARA. The information used in this report was analyzed from websites on the references. An interview couldn’t be conducted. NYX Cosmetics is a cosmetics company founded in Los Angeles by Toni Ko in 1999. Later in 2014‚ Toni Ko sold NYX to L’Oréal. NYX is now under L’oreal’s Consumer Products Division. In L’oreal there are 4 divisions and 10 departments are managed by
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Eva Longoria L’Oréal Commercial (Ultimate Straight) The commercial opens with fast paced music and an extreme close up on a females face. Her face is mostly covered with her straight‚ shiny brown hair. Only her right eye is showing and it is looking straight at us – the audience – breaking the fourth wall. The words “Eva Longoria for L’Oréal Paris” appear in white font in the bottom left hand corner of the screen. The shot cuts to a mid-shot of the female sitting down looking directly into
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