Marketing management | La Martina | Case Write-up | PROBLEM STATEMENT Lando Simonetti founded La Martina for the purpose of producing and selling functional polo equipment‚ focusing on controlled growth‚ limited availability‚ and embodying the polo lifestyle. Originally developed for polo players‚ the initial customer base of La Martina was comprised of polo players‚ teams and clubs. This niche market‚ with only 7‚000 to 8‚000 professional players and 20‚000 casual players worldwide‚ is concentrated
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Problem Statement La Martina is facing difficult corporate dilemma‚ whether to focus on a production and selling of functional polo equipment or to become more mainstream and fashion oriented brand. Founder and CEO‚ Mr. Lando Cimonneti has always been step ahead and knew how to tackle stormy economic‚ political and social situation both in Argentina and worldwide. Innovative steps has helped the company remain successful and added an invaluable sense of uniqueness. La Martina has always been a
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IMD374 INTERNATIONAL v. 09.03.2009 LA MARTINA (A): “PASÍON ARGENTINA” Professor Benoît Leleux‚ S. Schmidheiny Professor of Entrepreneurship and Finance‚ and Prof. Dominique Turpin‚ Dentsu Professor of Marketing and Strategy‚ prepared this case with the assistance of Thomas Brochier‚ IMD MBA 2007‚ as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. FEBRUARY 2008. Lando Simonetti was enjoying the relative cool of his
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Martina Hingis was born on September 30‚ 1980; in Kosice‚ Slovakia. Mrs. Hingis also known as The Three-time Australian Open winner or the “Swiss miss” was 5’7” while weighing 130lbs. Hingis started playing at a very young age; by 5 years of age‚ she started entering tournaments. Winner of the 1996 and 1998 Wimbledon doubles title; she won the singles title in 1997 at the age of 16‚ and that same year won the U.S. and Australian titles. Her doubles titles include the Australian Open (1997‚ 1998‚
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Management Case Study Analysis “Can This Brand Be Saved” SONGSAWATDICHAI Thanaporn Student ID Number: 52113609 Professor Lailani L. Alcantara June 24‚ 2014 Case Study Analysis “Can This Brand Be Saved” Introduction La shampoo introduced in 1975. It is a high quality and more expensive product than its competitors. La Shampoo had “a stylist image” which targeted at women between the age of 15 and 30. La Shampoo has the same marketing strategy and same slogan over year. La Shampoo’s basic
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Alan & Martinâs relationship started with a rough note‚ where Alan tends to become uncooperative in answering Martinâs questions to him. A possible reason to this is those questions are considered as a private matter for Alan. Questions such as his first encounter towards horses to Alanâs relationship with his parents were confronted by Martin. Hence‚ to show his uncomfortable feeling of those questions‚ Alan answers those questions in the form of jingles. It is also possible reason why Alan
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List of table Table 1 17 Executive summary This report mainly focus on the current market situation of Shangri-la Hotel Company‚ providing evaluations and recommendations for marketers of the company to get more involved in the hotels in the Chinese market. A brief introduction of the background of Shangri-la is included‚ as well as the market and product category which Shangri-la exists.
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Product Branding Las Vegas Style Las Vegas is one of the nation’s favorite points of interest for vacationing. It’s a 24-hour/ 365 day a year city where anything is possible. With Las Vegas being a loved past-time and where dreams of striking it rich can came true‚ there is another side that no one bothers to mention‚ the reality side. Las Vegas has many attractions and more casinos than any other place in the world. They offer entertainment for the whole family‚ unique marriages‚ and most
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environment. Identify and explain the various Micro and Macro Environmental influences which exist‚ with examples relevant to the Hospitality and Industry and suggest what tools a Hospitality and Tourism organization might use to assess its marketing environment. La Mon Hotel & Country Club has been chosen as the study base. In order to create the foundation on which to build SMART objectives and create effective recommendations for strategical planning‚ following analysis have been developed:
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La Shampoo It was almost 11 P.M. when Caroline Portal left the office. She was exhausted. The day had been filled with one meeting after another‚ and she wanted nothing more than to crawl into bed and get some sleep. But she couldn’t head home before stopping by the local 24-hour supermarket. The store was enormous -18 aisles of food‚ pharmaceuticals‚ stationery‚ and books‚ even small appliances. Squinting in the bright lights‚ Caroline made her way to the health-andbeauty aisle and stood‚ staring
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