Case 2 1. What is the company’s strategy with respect to each of the 4 Ps of the marketing mix? 2. Based on the current marketing strategy‚ should the company’s promotion mix focus be on personal selling or on advertising? 3. What further questions might you ask Herr Wursching to help his company move toward a more relationship-based business and establish CRM initiatives? What other recommendations might you make for him with respect to CRM? 1. The company’s strategy with respect to each
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Services Marketing Case Study 1. Introduction to JetBlue and the JetBlue experience. How is it related to the overall business strategy? JetBlue was a low cost carrier operating in the US‚ serving a niche segment. It had different offerings for the customer segment it served. Value Proposition in JetBlue context: Simplified Maintenance High Manpower utilization Efficient scheduling – in the New York route Was voted the best airlines in terms of Customer Satisfaction Need
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La Amistad Decades of Hollywood’s interpretation of our nation’s past struggles and triumphs have both aided the American people in empathizing and understanding our predecessors‚ as well as helping to skew our views of the reality of the past. Often times in Hollywood’s retelling of historical events‚ truth is manipulated by filmmakers to accommodate necessities in storytelling such as character development‚ plot devices and alterations that allow a story to unfold within a 2 hour time frame
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Define mental and physical availability and discuss them in relation to the toothpaste brands mentioned in this case study Mental availability as stated by Sharp‚ 2013 refers to the ability of buyers to notice and/or bring the brand to mind in buying situations. The tendency of the consumer to link the specific brand by memory through various cues such as color‚ style or the size of the packaging or product among others‚ allows marketers to increase the amount of people who think of their brand
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Tyler Lekas 01/14/2013 Marketing Case Study #2 1. The household wood furniture industry is a very cyclical and tough business to get into. The industry is broken down into 3 categories: upholstered‚ wood‚ and other furniture. The other category includes “ready to assemble furniture and causal furniture”. Many of the wood manufactures today are very focused on quality of the product that they sell to retailers. Manufactures provide brochures with the quality of the material that they make
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d) Data Integration 3) International marketing integrates the economies of different countries and develops ________________________. a) Mutual cooperation b) Bilateral business relations c) Data Integration d) Internal Integration 4) International marketing creates new avenues in which of the following areas? a) Dispute resolution b) Employment generation c) Ethical marketing d) Customer satisfaction 5) Which of
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CASE: I Playing to a new beat: marketing in the music industry Questions: 1. Discuss the micro and macro forces that are affecting the music industry. Answer : Factors affecting the music industry include the following: • Consumers have created a new value curve for the music industry • Online file sharing and downloading where copyright holders are bypassed has put the traditional business model of the music industry in doubt • Competition for consumers time‚ attention
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significance of Las 3 Maria’s syndrome is that it represents our culture’s/society’s essentialist views about women and because our society is primarily a patriarchy‚ society’s views are centered on a "macho" way of thinking. In Borderlands‚ Anzaldua tells us that "Culture forms our beliefs" and because culture is run by those in power‚ it’s the men that make the rules. She also goes on to explain how our society condemns selfishness‚ the needs of the family/community and therefore La Raza‚ are more
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MKT1003X Marketing | Glitzz: Devising a Pricing Strategy | Marketing Case Report (5) | | 1. What factors affect the pricing decisions for a product such as Glitzz? Analyze these factors and comment on the range of prices that can be set. The right price must generate enough sales dollars to pay for the costs of developing‚ producing‚ distributing and marketing the product as well as earn a profit for the company. There are various factors that affect the pricing decision such as objectives
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In the case “Viva Las Vegas‚” is shown how the Las Vegas Convention and Visitors Authority completely changed the type and quality of Las Vegas’ entertainment in order to match‚ at its best‚ anyone’s tastes. Due to cyclical demand in the travel industry‚ the hotel/casino movement was suffering a crisis which pushed LVCVA to make an extended research in 2001 that helped in targeting their markets. Data were able to show which type of ethnicity and household economy situation in order to plan at best
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