was practiced. Cons: Max profits is not exploited because a fleet of cars to service a range of geographic‚ demographic‚ psychographic‚ behavioral and attitudinal segments is unavailable. Which segmentation approach should be used for the Ford Ka? Demographic segmentation was advocated by management due to its historical success and the fact that data was accessible. However‚ demographic focus group results contradicted management’s view. The 40-44 year old group comprised a 32% share. Attitudinal
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Synthesis of Salicylic Acid and Potentiometric Determination of its Purity and Dissociation Constant ------------------------------------------------- Abstract The purpose of the study is to synthesize salicylic acid from the ester‚ methyl salicylate‚ and determine the acid’s dissociation constant and purity. The ester was converted to salicylic acid by base hydrolysis. The products were refluxed and recrystallized‚ to ensure maximum purity‚ and filtered‚ dried‚ and weighed. The melting point
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Title of the Experiment: determination of densities Introduction The density of a sample of matter represents the mass contained within a unit volume of space in the sample. For most samples‚ a unit volume means 1.0 ml. The units of density‚ therefore‚ are quoted in terms of grams per milliliter (g/ml) or grams per cubic centimeter (g/cm3) for most solid and liquid samples of matter. Density is often used as a point of identification in the determination of an unknown substance. The density
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Experiment 4A: Determination of a Partition Coefficient for Benzoic Acid in Methylene Chloride and Water Experiment 4B: Solvent Extraction I: Acid-Base Extraction Using the System Benzoic Acid‚ Methylene Chloride‚ and Sodium Bicarbonate Solution Objective A: To accustom participants (students) to general procedures that are used to obtain a partition coefficient at the microscale level. We will gain experience in such practices as the transfer of microliter volumes of solutions with a Pasteur filter
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Acetic acid‚ a pungent smelling colourless liquid having sour taste‚ used very commonly in the chemistry laboratories. It got its name from Latin word Acetum‚ which means vinegar. Pure acetic acid is also called glacial acetic acid‚ because in winters it freezes easily as temperature goes below 16-17°C. Therefore it looks like as if a small glacier is there in the bottle‚ hence called glacial acetic acid. Laboratory and daily life uses of acetic acid are: (i) Acetic acid is used in household kitchens
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INTRODUCTION Lactic Acid is an organic compound with the formula CH3CH (OH) COOH. Lactic is one of the types of fermentation which occur under anaerobic respiration to produce ATP without the use of oxygen. Anaerobic respiration takes place in certain prokaryotic organisms that have an Electron Transport Chain (ETC) but do not use oxygen as a final electron acceptor at the end of the chain (Campbell et all‚ 2015) different with the aerobic respiration which use oxygen to produce ATP and its final
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Acid-Base Titration Objectives: 1. To titrate a hydrochloric acid solution of unknown concentration with standardized 0.10M sodium hydroxide. 2. To utilize the titration data to calculate the molarity of the hydrochloric acid. Materials: See handout for more info. Procedure: See handout for more info. Data and Calculations: Table 1: Volume of NaOH Required to Neutralize 10.00mL of Unknown HCl Molarity of NaOh | Trial 1 | Trial 2 | Trial 3 | Trial 4 | Initial Volume of NaOH(mL)
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Determination of g by Free Fall Raw Data: Time (ms) ± 0.01ms Height of release of ball from the sensor plate (cm) ±0.1cm Trial 1 Trial 2 Trial 3 Trial 4 Trial 5 0.0 0.00 0.00 0.00 0.00 0.00 15.0 180.05 179.36 178.74 180.26 180.23 30.0 244.33 244.21 244.71 243.88 245.87 45.0 300.72 301.29 300.59 301.43 301.70 60.0 348.68 348.39 348.77 349.12 348.35 75.0 390.27 390.77 389.58 391.19 390.43 This table below is the results obtained during the experiment in cm/ms. This table below is the results
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supplied food acid is citric acid (triprotic) or tartaric acid (diprotic acid) Materials 4 x 100mL conical flasks 50mL burette rubber bulb 1 x 200mL beaker white tile retort stand 20mL volumetric pipette volumetric flask stopper 300mL distilled water marker 40mL 0.3M food acid burette clamp 0.1M sodium hydroxide magnetic flea magnetic stirrer glass funnel 1 x 200mL volumetric flask phenolphthalein 4 x 50mL beakers Method Part A: Making the food acid Place distilled
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Lloyd Term 2‚ 2014 Lauric Acid Experiment Teacher: Mr Oliver Contents 1.0 Introduction Elements and the compounds can exist in distinctive physical states. Liquid‚ solid‚ gas and plasma. Every element and compound has a distinctive melting and boiling point. When a substance reaches its melting and boiling point it will change phase. For example the molecules in a solid being heated gain energy and eventually are able to not only vibrate but
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