A REPORT ON THE ANALYSIS OF BLUE OCEAN STRATEGY AND ITS IMPLICATIONS CONDUCTED BY: NAME: MBURU ID: L0471ALAL0211 MODULE: STRATEGIC INFORMATION MANAGEMENT LECTURER: DAVID ACQUAYE COURSE: BA-BMS 4 DATE: 19TH APRIL‚ 2012 WORDS: 3‚776 SCHOOL: LONDON SCHOOL OF COMMERCE LONDON‚ UNITED KINGDOM Table of Contents Executive Summary3 Chapter One Definition of Blue Ocean Strategy4 The Authors6 Chapter Two Introduction7 Major Differences Between Blue Ocean and Red Ocean7 Conclusion7
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BLUE OCEAN STRATEGY – ARTICLE CRITIQUE Blue Ocean is a strategy that is used to enter new and unexploited markets by creating new demand and thereby earning a high level of profits. This strategy helps a company in entering a market where there is no competition. This helps any company to assert the whole market as its own as there are no others to compete with. This is a big advantage of blue ocean strategy and enables a company to make higher level of profits as compared to it being in the red
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Blue Ocean Strategy Oluwatosin Odunlami MKT/421 December 11‚ 2014 Marc Lyncheski Blue ocean strategy can be described as an approach taken by an organization in order to develop a solid customer service. When an organization do this‚ it gives them an opportunity to avoid a crowded market place that is filled up with competition by various existing companies‚ when a company comes up to build a new market division that does not consist of any other existing businesses is
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Blue Ocean Strategy Paper Sarah Chambers MKT/421 09/21/2014 Norbert Gray JR. Blue Ocean Strategy Paper The marketing world is cut-throat and full of competition. Monopolies cut down all opposition until they are last and only ones standing. Oligopolies exist as multiple competitors work together to control the market and keep incoming competitors from entering the market. Perfect competition is a myriad of competitors constantly fighting with each other over their slice of the market. It
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5. SWOT MODEL ANALYSIS 5.1 Internal strengths Strong Customer Base (S1) - SmarTone has a strong customer base which provides sound financials to the company. According to Morgan Stanley statistic‚ there are 1.3 million of subscribers ranking the 4rd in the market and it earned the highest revenue per subscribers . Due to increase in data services usage by the strong customer base‚ there will be growth in the revenue streams. Comprehensive Service Portfolio (S2) - SmarTone leverages its comprehensive
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leather seats‚ increased leg room‚ free in-flight DirecTV‚ free in-flight XM satellite radio and free unlimited brand name snacks and beverages. JetBlue has also established a relationship with American Express for its customer loyalty program “True Blue.” The easy to navigate and innovative JetBlue website brings in 77% of total company sales booked. JetBlue has many advantages on its side. The company is well positioned in one of the largest travel markets‚ the New York metropolitan area. In 2008
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SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats associated with a business and it is one of the most effective strategic analytical tools in terms of business analysis (Baker and Hart‚ 2007). Strengths and weaknesses are considered to be internal factors affecting the business‚ whereas opportunities and threats are external factors. IKEAs strengths include leadership position in the global marketplace and strong brand recognition‚ effective marketing strategy of the company‚
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Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. Problem Statement Jet Blue Airways owner‚ David Neeleman‚ understands the difficulty that comes with trying to break into the airline industry. Being as though the airline industry is expensive‚ will David Neeleman be able to start an airline that has low ticket costs‚ technology driven‚ and customer friendly atmosphere while still competing with other airlines? II. Analysis Jet Blue Airways was first introduced in 1998 five
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185‚ Summer 2009 For my listening assignment‚ I chose the piece‚ “St. Louis Blues” by Bessie Smith and Louis Armstrong‚ recorded in the late 1920s. At this time‚ the country was in the transition from country blues (a single artist accompanied by a single guitar) to city blues (a single artist accompanied by either a piano and/or several instruments). In city blues‚ the form was based on a very rigid 12-bar blues structure‚ which used mainly the I‚ IV‚ and V7 chords in similar progressions each
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1/24/2012 Caterpillar Inc. SWOT Analysis I. Caterpillar Inc. manufactures and sells construction and mining equipment‚ diesel and natural gas engines‚ industrial gas. (Yahoo Finance) Caterpillar started in 1925 by a merger of The Holt Manufacturing Company. Holt was already involved in many projects associated in WWI and projects here in the US. Caterpillar has grown the machinery business from mining‚ forestry machinery‚ including track and wheel tractors‚ track and wheel loaders‚ pipe layers
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