Answer one of the following questions (1600-2000 words) 1. You are a member of a band which is receiving considerable interest from major and independent labels. Using examples from the industry‚ discuss: i. The advantages and disadvantages‚ both financial and creative‚ of signing to a major label‚ signing to an independent label or rejecting both and retaining ownership of your music. Include your reasons for choosing one of these options over the others (1100-1350 words) ii.
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the company in 1971 and took the family name to a higher level. Charles Butt was committed to maintaining H-E-B’s entrepreneurial spirit without detracting from the focus on the detail needed to succeed in the grocery business. The H-E-B private-label brand contributes greatly to the grocery store’s success. By staying true to its small-town roots‚ H-E-B continues to prosper as a family-ownedand family-focusedchain of grocery stores. Despite H-E-B’s regional concentration‚ it was regarded as
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Analysis Kohl’s is a U.S. department store chain that sells a mix of items including men ’s and women ’s apparel‚ home decor‚ and accessories. The department store appeals to middle-class consumers by selling discounted branded and private label clothing and home goods. Kohl ’s is in the same category of national department store competitors such as J.C. Penney and Macy ’s Inc. Kohl ’s is vulnerable to a weak U.S. economy and declining consumer spending because the company has no
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internal‚ the micro and macro environmental situation‚ composed of the typical five Cs: customers‚ Company‚ collaborators‚ competition‚ context. There are three potential target customer segments that have several unique aspects. Firstly‚ the record labels‚ that employ artist-and-repertoire (A&R) people‚ that amongst other activities‚ decides whether to market a new album and if needed select one or more songs from it to be released as singles. This is by far the smallest segment with just over a thousand
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internet as their promotion kits‚ they upload their songs and defined them to the whole world. It was Chuck D‚ rapper from American who started it all. In 1998‚ he uploaded his own song and released it in his own website besides through his own record label. What Chuck D done has been inspired many musicians to do the same thing to promote their music. Till then there are many social networks released which equipped the musician with promoting program. An Easy Way with Plenty Benefits Such an easy
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has some basic ideas that would like to include in the music video. This music video is going to be placed on You-tube as well as the bands website and will be included as an additional feature to the CD package which will be distributed by a record label in Australia. As there will be a profit taken from the distribution of the music video there are many legalities including contracts‚ legal forms and possible lawsuits. The first issue that will arise for the independent film maker is copyright
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Integrated Advertising‚ Promotion‚ and Marketing Communications‚ 6e (Clow/Baack) Chapter 2 Corporate Image and Brand Management 1) Applebee’s rebuilt its brand by acquiring IHOP. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 2-1 2) A firm’s image is based on the feeling consumers and businesses have about the overall organization and its individual brands. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) Objective: 2-1 3) Effective marketing communications
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The music recording industry is in trouble. For several years now‚ sales of new and popular music have steadily declined and show no sign of changing. The record companies are quick to blame the growing popularity of the Internet; music is being traded in a digital form online‚ often anonymously‚ with the use of file-sharing programs such as Morpheus‚ KaZaA‚ and Imesh‚ to name a few. The RIAA (Recording Industry Association of America) succeeded in disbanding the pioneer Internet file-sharing program
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Game Changers‚ and Challengers Breen‚ M Borland‚ J. (2004‚ March 29). Music sharing doesn ’t kill CD sales‚ study says. CNET‚ Retrieved from http://news.cnet.com/2100-1027_3-5181562.html Leeds‚ J. (2005‚ December 27). The net is a boon for indie labels . The New York Times‚ Retrieved from http://www.nytimes.com/2005/12/27/arts/music/27musi.html
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The Impact of Music Piracy According to the Recording Industry of America (RIAA) the record industry loses $4.3 billion dollars‚ worldwide‚ due to music piracy (RIAA‚ 2003). The American Federation of Artists claims that on-line music piracy has caused some record store sales to drop by 20% and that 20.6 billion illegal downloads occur every month (AFM‚ 2004). Many experts believe that music piracy is currently the number one threat to the music industry. RIAA sources claim 278 million people
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