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    Lidl Retail

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    Retail Date: 17-01-13 Universidad Carlos III Master in Marketing Jean-Philippe Charron Casper van Drongelen Kaloyan Andonov Mihaela Filcheva Angel Vargas Mark Bender     Table of Contents Table of Contents ........................................................................................... 2   Executive Summary ....................................................................................... 3   Introduction ....................................................

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    Enviornmental Scan

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    December 26). Major Grocery Chains: Competitive Strategy Matters. Retrieved February 10‚ 2013‚ from Seeking Alpha: http://seekingalpha.com/article/112305-major-grocery-chains-competitive-strategy-matters statistic brain Waters‚ S. (n.d.). Private Label. Retrieved February 10‚ 2013‚ from About: http://retail.about.com/od/glossary/g/private_label.htm

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    Tune of $1.9 Million for Illegal Downloads." CNN. Cable News Network‚ 18 June 2009. Web. 01 Nov. 2012. Paulson‚ Ken. "First Amendment Center." Real Cost of ’free ’ Downloads. USA Today‚ 21 Aug. 2012. Web. 08 Nov. 2012. Sisario‚ Ben. "Major Record Labels Settle Suit With LimeWire." Media Decoder Blog. The New York Times‚ 12 May 2011. Web. 01 Nov. 2012. Sisario‚ Ben. "Pandora and Spotify Rake In the Money and Then Send It Off in Royalties." Media Decoder Blog. The New York Times‚ 24 Aug. 2012. Web

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    herself through market and promotion including social media and music videos in order to maintain a convincing relationship to her fans. There are three main parties involved with this relationship Gaga has with her fans. First of all‚ her record label‚ Interscope who signed her in 2007 are part of a conglomerate‚ Universal Music hence they have identified her as a way to make a financial return on their investment and look to benefit from this relationship financially. Secondly‚ Lady Gaga is another

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    Spotify

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    corporate social responsability : p.16 6.1 An ethical organization : p.16 6.2 Critics : p.16 Conclusion : p. Introduction : Spotify AB is a Swedish commercial music streaming service providing content from a range of major and independent record labels‚ including the magnates of the music world such as Sony‚ EMI‚ Warner Music Group and Universal. The service is available on both computers and smartphones with respectively a software platform and an application.  1-Historic and relation with majors

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    recording industries. This is a result of changes in the sales of recordings lead to changes in the adoption of technology and also to the development of studio production. Major labels control most of the market which is why we have a lot of what we call “mainstream” music. There are independent labels‚ but Major labels basically still control what music is recorded and distributed. The music industry has come a long way since those dreadful days of the mono recordings. Back then‚ artists‚ producers

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    Reed Case

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    Reed Supermarkets Case Analysis Managerial Communication I Submitted by: xxxxxxxxxxxx Roll No.: xxxxxx xxxxxxxxx Introduction The present case deals with the positioning efforts of Reed Supermarkets in Columbus‚ Ohio. Reeds Supermarkets was established in 1939 by William H. Reed and has since then grown from a grocery store to chain encompassing 192 retail stores and 21‚000 employees. Our present focus lies in the market of Columbus where Reed’s current market share of 14% is facing

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    Spotify

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    Term paper At Handelshøyskolen BI - Spotify - GRA 68344 – Business Development and Innovation Management Hand-in date 30.11.2011 BI Oslo Program MSc in Innovation and Entrepreneurship Table of content Executive summary ii What is Spotify? 1 Timeline For Spotify 2 External Environment Analysis 3 PESTEL framework 3 Porters 5 forces 3 Internal Environment Analysis 6 Vrin framework 6 Stakeholder analysis 7 Users 8

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    Having the right to music or not is a huge conflict in the music industry. Artists are given the option to sell out on their music or not. Specially‚ what this means is record labels can buy out the album to help get more money and extend the amount of people listening to it. Money and fame are put on the line to persuade famous song writers to sell their albums. Truly‚ the music industry is a very broad place‚ that consists of taking it or leaving it. What that means is artists can take the chance

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    playing at the bar last weekend. Artists and bands like the Beatles did not have this new tool called the Internet to get their sound out into the world. They relied on their record label to produce‚ record‚ advertise‚ and distribute their music. Unfortunately‚ your favorite local band does not have a record label to do this for them. Thankfully‚ since the invention of the Internet and the explosion of the digital format of music‚ social networking sites‚ and online music stores‚ artists can now

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