a convergence that now run hand in hand. Before the internet‚ artists were recording their music in studios and producers were selling their CD’s to customers in person. Ten years ago‚ the biggest record labels were worried about online piracy. Watching the decline of CD sales made record labels decide to license their records to new online services. Consumers illegally used programs like Napster and Limewire to pirate music‚ waiting to download tracks when they were made available.
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Polyphonic Business Strategy 2010 Marketing Plan Table of Contents Target Market 3 The Five Major Record labels 3 Size 3 Growth 4 Profitability 4 Artists 4 Size 4 Growth 4 Producers 5 Size 5 Profitability 5 Marketing Plan 5 Positioning Decision 5 Product decision 6 Pricing decision 6 Distribution decision 6 Promotion 7 Future Markets 7 EXHIBITS AND TABLES 8 Polyphonic HMI is a start-up technology company with a single potentially marketable product: Hit Song Science (HSS). HSS
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London Grant‚ R. M. (2008) Contemporary Strategy Analysis (6th Ed) Blackwell Publishing Ltd‚ Oxford. Grant‚ R. M. (2008) Cases to Accompany Contemporary Strategy Analysis (6th Ed) Blackwell Publishing Ltd‚ Oxford. Bachman‚ J (2007) “The big Record Labels’ not so big future” Business week‚ Available from: http://www.businessweek.com/bwdaily/dnflash/content/oct2007/db2007109_120106
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Contents Introduction 2 Literature review 2 Branding 2 Packaging 2 Labeling 2 Branding‚ packaging and labeling as labeling as strategies to face stiff market competition today 3 The benefits of branding : 3 Memorability 3 Oyalty 3 The benefits of packaging 5 Function 5 Attraction 6 Promotion 6 Facilitates Purchase Decision 6 Differentiation 6 The benefits of labeling 7 Control 7 Branding 7 Structural 7 Value 8 Conclusion 8 Introduction Competitive market
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Table of Contents 1.0 Introduction 2 2.0 The issue and the background to the debate 2 3.0 The social significance of the debate 2 4.0 The participants in the debate 2 5.0 Differing opinions 2 5.1 Controversies regarding the effect of music piracy on the music industry 2 5.1.1 Not paying the song royalties 3 5.1.2 Committing a crime without realizing 3 5.2 Complements regarding the importance of music piracy on the music industry 3 5.2.1 Access
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independent music label ‘Warp’ but also comparing and contrasting its methods and successes with the major four record labels: Sony BMG‚ Universal‚ EMI and Warner Music Group. I think it would be foolish to argue against this statement; from my examination of the music industry I have discovered that the major four record labels control just under 75% of the music industry between them‚ leaving little room for independent label such as Warp to compete against them. These four labels have the oligopoly
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Vuitton in France • Began manufacturing luxury travel trunks and luggage for the European elite. • In 1896‚ his son created the “LV” Louis Vuitton monogram in order to help distinguish it from imitators • Considered by many to be the first “designer label” placed on a product • The “LV” monogram is currently the most copied in the world. FRANCE Louis Vuitton • FRANCE • Top Magazines for LV ads: Elle & Vogue • “Rocketers” target market Louis Vuitton • FRANCE Giant Louis Vuitton cases
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with math or physics. On the business level‚ Hit Song Science can radically improve the odds of success in the music industry. It primarily changes the way singers become hit‚ and assures that fabulous songs would not be ploughed under. For record labels‚ Hit Song Science can be helpful in deciding whether to market an album‚ in choosing the song to be released first‚ and in determining whether it is worthwhile to make a record for new artists. For producers‚ Hit Song Science offers a chance to test
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Nowadays there are issues of on and offline piracy that have direct negative effect on the growth of the music industry‚ especially in USA (-10.4%). There are currently five big companies that dominate the recorded music business; however‚ other smaller labels exist. (page 5). Lastly‚ the threat of substitutes is low; music is a source of entertainment that cannot be easily substituted. Due to emotional connections loyal music fans of certain artists and genres of music will not look for and possibly will
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the industry‚ ranging from its supplier to consumer‚ be it positively or negatively. Some reputable music suppliers includes Yamaha as well as LiveNations‚ a live event company‚ who specialise in event planning and supplies music venue for record label companies. Supplier ‚ those who manufacture CD‚ supply equipment to record company‚ artist who supplies and created music such as ArtistLed‚ Inc Now ‚ let us see what are some of the ways in which IT has affected the various suppliers in the music
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