product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle‚ so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28. Objective: 1. Using posters‚ internet‚ and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into the market
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PRICE 12 a) Price concept 12 b) Pricing strategy 13 c) Determinants of pricing strategy 14 c.1) Costs 14 c.2) Market and Demand 14 c.3) Competition 15 5. PROMOTION 17 a) Advertising 17 b) Sales Promotion 18 c) Public Relations 18 d) Personal selling 18 CONCLUSION 19 INTRODUCTION 1. THE CHARACTERISTICS OF THE PRODUCT Mercadona’s philosophy is based on a total quality model. That is why he has brought forward the following ranking of priorities: customer
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is wrote about the author who married an American girl so he need go to America frequently. There are a lot of troubles when he gets in America. Although coming to the United States he had a lot of troubles‚ he still cannot hate the United States. That is because just like he said in the article‚ he loved one person from the United Stated. This article’s type is personal views. This is a good article for me. As I am a foreign students from China‚ I will also face this situation when I finish my
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numbers of Americans becoming obese and fat along with a rise in the number of sugars in foods. Obesity seems to have become a normal thing in current day America and it must be put to an end for a healthier and improved lifestyle. If a plan isn’t put into effect the problem will only gain more weight and get larger. My proposal is to use fat people’s meat as a food and fuel source. It will help the United States more advanced and make America great again. 38% of adult Americans and 17% teenagers are
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in the global economy. Due to the cultural diversity‚ regulatory controls‚ growing base of consumer power and its own set of business "rules‚" the multinational corporations (MNCs) find it challenging to enter the Asian market successfully. Most MNCs are reassessing their existing strategies or formulating new strategies to sustain their growth (4). With regional exports exceeding $1.3 trillion‚ the East Asia and Pacific region’s share of trade in GDP is the highest in the world. (Global Development
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have for lunch‚ when suddenly a Doritos Loco Taco commercial comes on looking like it’s better than a grilled steak? Ads and commercials have become more and more useful to fast food chains in helping them advertise their products. Creativity has become an important factor in advertising for fast food restaurants. Fast food commercials are more commonly used to attract the buyers’ attention. As Jack Solomon says in his article Masters of Desire: The Culture of American Advertising. He says that
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Working Life‚ Industrial Relations and Labour Productivity Report from two workshops in WORK-IN-NET Stockholm‚ May 25-27‚ 2005 Horst Hart‚ Erling Ribbing‚ Kenneth Abrahamsson WORK-IN-NET Labour and innovation: Work-oriented innovations – a key to better employment‚ cohesion and competitiveness in a knowledge-intensive society -2- WIN-Coordinator’s Foreword This report is based on the main findings of two workshops on Quality of Working Life‚ Industrial Relations and Labour Productivity as part of
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The popularity of fast food production today is a direct result of busy families. In today’s society both husband and wife usually obtain full-time careers. These careers take up much of the family’s time and energy. Children of these families are usually very active in many extracurricular activities such as‚ Boy Scouts‚ football‚ baseball‚ and basketball. With all of the practice‚ games‚ and outings‚ these activities consume a great amount of the family’s time. In this fast paced life people find
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The Fast Food Problem It seems that The United States is always striving to be the “number one.” The nation with the most billionaires. The nation with the most roads. The nation with the most powerful military. These are all great achievements‚ but not all catagories are good things to be number one in. For example‚ percent of population that is overweight. The United States happens to be on the very top of this category. The United States is the nation with the highest percent of people who are
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Running Head: COMPETITIVE ANALYSIS Competitive Analysis of an Industry [Name of the Writer] [Name of the Institution] Competitive Analysis of an Industry Importance of understanding Business Strategy In the business world‚ it is essential to always plan for every action so that the company’s operation is not impaired. This procedure involves making a series of decisions and setting goals for monitoring‚ implementation and verification of the results; and we may call this whole
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