’Michele learns that loyalty and trust are far more valuable than money or objects.’ Discuss The novel ‘I’m Not Scared’ by Niccolo Ammaniti‚ is the story of a 9 year old boy‚ Michele Ammitrano‚ and his struggles in growing up in an era ridden with kidnappings. After discovering his own parents were involved in kidnapping an innocent boy‚ Michele gradually comes to the realisation that loyalty and trust are far more important than materialistic objects. Although Michele realises the importance
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International Journal of Scientific & Engineering Research Volume 4‚ Issue 1‚ January 2013 ISSN 2229-5518 1 TQM critical success factors in hospitality Industry and their impact on Customer Loyalty‚ a theoretical Model Walid Youssef Montasser - Prof Dr. Abd Alhakim Al Manhawy Abstract- Total Quality Management (TQM) is a management philosophy that seeks to integrate all organizational functions to focus on meeting customer needs and organizational quality objectives‚ TQM is one of the
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Insights into Indian English Fiction and Drama Edited by Capt. Dr. Arvind M. Nawale Access -An Academic Consortium Publication ISBN No. 978-81-921254-3-5 Aspects of Campus Novel in Makarand Paranjape’s The Narrator: A Novel Shridevi P.G. The Narrator: A Novel is the well-known critic Makarand Paranjape’s debut novel‚ published in 1995. It is a mishmash of several stories woven together and presented to us from view-points of several writer-narrators or character- narrators. This novel has
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International Journal of Information Management 30 (2010) 289–300 Contents lists available at ScienceDirect International Journal of Information Management journal homepage: www.elsevier.com/locate/ijinfomgt Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China Zhaohua Deng a‚∗ ‚ Yaobin Lu a ‚ Kwok Kee Wei b ‚ Jinlong Zhang a a b School of Management‚ Huazhong University of Science and Technology‚ 1037 Luoyu Road‚ Hongshan District‚ Wuhan‚ China Department
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Relationships among Service Quality‚ Image‚ Customer Satisfaction and Loyalty in a Hong Kong Franchised Bus Company Iris M. H. Yeung* Abstract Market share of franchised buses in Hong Kong decreases since 2004 irrespective of increase in service quality as reported by Tang and Lo (2010). This paper investigates how service quality‚ image‚ satisfaction and loyalty are related to gain insight on the decreasing market share problem based on data collected from passengers of a franchised bus company
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“Customer loyalty can make or break a brand.” How far do you agree with this statement? Increasing number of companies put the strategy of customer loyalty into focus. Marketers from different countries come to an agreement that combining customer development with customer retention can bring long-term impact on brand performance (Kotler‚ 2003). In specific‚ price premium‚ brand awareness and market share closely associated with brand profitability count on customer loyalty. For instance‚ loyal
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Organisational strategic marketing policies and its impact on customers brand loyalty. (A comparative study of Glo mobile and MTN) BY OLASUPO GBENGA MICHAEL 081002809 DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LAGOS MARCH 2013 1.1 INTRODUCTION In our world today‚ the main objective of any business concern is to make profit but many organisations find it difficult to meet customers’ needs let alone to enjoy their loyalty due to the challenges of marketing operations in an environment. The
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What Drives Customer Loyalty and Profitability? Analysis of Perspectives from Retail Customers in Ghana’s Banking Industry By: Daniel Nukpezah & Cephas Nyumuyo Supervisor: Prof. Anders Hederstierna [pic] Thesis for the Master’s degree in Business Administration Spring‚ 2009 ABSTRACT Customer loyalty as a concept is a critical strategic
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Mediated Environment (IME) based services has changed the manner in which firms and consumers interact. This paper aims to provide a more comprehensive understanding of the role service quality dimensions play in developing service enjoyment and loyalty in IMEs. We are in the era of service-based economies. The services sector has grown to dominate economic activity in today’s advanced industrial economies. Interestingly‚ within the growing service-dominated economies‚ increased innovation in Information
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Count: 2824 An Evaluation of the Effectiveness of Premiums Promotion‚ Limited- time Discount and Loyalty Card Promotion—Based on Product Life Cycle 31 August 2012 Abstract In recent years‚ sales promotion tactics are extensively used to achieve different marketing targets. The aim of this project is to analyze the effectiveness of premiums promotion‚ limited-time discount and loyalty card promotion according to the marketing targets in the first three phases of product life cycle‚ which
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