2 New Product Development 2.1 Introduction New product development is a multi-stage process. Many different models with a varying number of stages have been proposed in the literature. We briefly review these models and propose a new model that is better suited to decision making regarding product performance and specification. In this chapter we start with a discussion of products and product life cycle in order to set the background for the later sections of the chapter. The outline of the
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Lady Macbeth’s Masculinity In the play‚ “Macbeth” by Shakespeare‚ the women are the darkest characters. Lady Macbeth plays the opposite gender role as a woman. Contrary to the popular western conception of women being kind‚ homely‚ and loving‚ Shakespeare represents Lady Macbeth in a masculine way. Her masculinity stands out‚ because in the play she wishes to be a man‚ she manipulates Macbeth to commit murder‚ and she believes Macbeth is womanly‚ unlike herself. In the play Lady Macbeth wishes
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individual and Alex Sander was no exception. This point has been supported from the case when Alex Sander says he has launched two new products in the span of one year and his previous success can be attributed to the facts that were specified on his resume. Along with success‚ Alex considers recognition and compensation as further motivators. This assumption is being made from the following inputs from the case. “I’ve never worried about promotion because I’ve always gotten them.” “ As long as
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The lady or the tiger? As you know the story seems to end; “The lady or the tiger?”‚ but I feel that is only just the beginning of a new story. Now to answer the question; I say neither. You see‚ it all truly began the night before when the King told his daughter‚ the princess‚ what would happen to her lever the next day. As the princess was dosing off that night worrying about what the future had in store and contemplating which she hoped would come out of the door‚ the lady or the tiger‚
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First written in the 1880s and extensively revised in 1908‚ The Portrait of a Lady is often considered to be James’s greatest achievement. In it‚ he explored many of his most characteristic themes‚ including the conflict between American individualism and European social custom and the situation of Americans in Europe. James proclaimed that “The only reason for the existence of a novel is that it does attempt to represent reality.” Plot was for him but the extension of character. The novel must
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The Role of Lady Macbeth Throughout Macbeth‚ we learn about Macbeth and Lady Macbeth’s evil plot to take the throne of Scotland. Both of these characters are evil‚ but my questions are: Who’s more evil? Who’s more responsible for their cruel plot? First off‚ I’m going to discuss Macbeth and his evil. Macbeth starts out as a very likeable character as he is promoted to Thane of Cawdor at the beginning of the book‚ a very respected position. After his big promotion‚ the Weird Sisters are the
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shabby and deteriorated condition of the drum. Page No: 6 Understanding the Text 1. Mention the three phases of the author’s relationship with his grandmother before he left the country to study abroad. Answer The three phases of the author’s relationship with his grandmother before he left the country to study abroad are given below. The first phase was the period of the author’s early childhood. During this phase‚ he used to live with his grandmother in the village. The grandmother used to take
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Selected Answer Guide: CASE STUDY CASE 2-3 CAMRY goes interactive to attract black women Q1) There are three types of reference group influence – informational‚ normative‚ and identification. Assuming Bianca is a representative for the group consisting of successful‚ urban‚ professional African-American women‚ which type(s) of group influence do you see operating in this campaign? Informational influence is a potential since a member of the target group is implicitly saying‚ “You are
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Lady Macbeth Shakespeare‚ who was a writer born in Stratford-upon-Avon created many different plays‚ in which he always portrayed the woman as the “bad guy.” He was born in 1564 and he was a writer‚ actor and a dramatist. He wrote many plays‚ mostly revolving around tragedy such as: Romeo and Juliet‚ Hamlet and Macbeth. Shakespeare was a respected poet‚ and writer who received recognition after he passed away‚ April 23rd. 1616. One of Shakespeare’s well-known tragic plays ``Macbeth`` describes how
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Families and Communities Research Methodologies: * Phone Interviews * Internet Observation 1) Meaning of Support Services and the purpose. Support networks are networks of personal or professional contacts available to a person or organization for practical or moral support when needed‚ it includes facilities and people who interact and remain a confidential communication style for mutual assistance. The purpose of certain services in communities is to provide available support
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