ADDIS ABABA UNIVERSITY School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa
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Hospitality Management 18 (1999) 331}343 Life and tourism in the year 2050 Abraham Pizam* Department of Hospitality Management‚ University of Central Florida‚ P.O. Box 161400‚ Orlando‚ FL 32816-1400‚ USA Abstract This article is an essay that represents the author ’s personal vision of life and the state of the tourism industry in the year 2050. It describes the major expected developments in the areas of environment‚ demographics‚ economy and business‚ lifestyle and values‚ politics‚ housing
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Sustainable Marketing Triple Bottom Line TBL or Green Mix: People‚ Planet‚ Profit: How to create value around these Marketing: It’s about creating‚ communicating‚ deliver‚ value to the target market and earn profit. All about creating value to the stakeholders. Marketers don’t create need‚ the need is internal but they know how to target this need. They make people aware of their needs. The job is to turn the wants into needs. Ex of TBL: Lakefield Wind Project. People and Profit: New local jobs
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One of the most heavily discussed topics‚ in this last decade‚ is the environmental decay of our planet. Diverse concepts have materialized in order to find solutions for the problem. Ecology and sustainable growth have been confirmed to be the main solutions currently. Innovations for sustainable growth include: creation of hybrid cars‚ recycling and minor discharge of carbon dioxide in factories among others (Christ 23). Environmental awareness was also introduced to the world of fashion‚ unfortunately
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Geopolitics & security; and‚ 6. Society & culture. The aim of this report is to provide recommendations in order to determine: 1. Whether it is possible to have prosperity without growth; 2. The review of themes that affect/determine a sustainable economy (and the effect on the Colorful Corporation); and‚ 3. A proposed strategy for CEO consideration which would result
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1. Briefly discuss measures required for sustainable agriculture in your country/region in the context of urban and rural development. Focus on what you consider to be the most important element Sustainable agriculture in the context of urban and rural development is the management and conservation of natural resources and institutional changes in such a manner as to ensure the attainment of human needs for present and future generations. Sustainable agriculture compliments rural and urban livelihoods
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what is sustainable leadership? ’Sustainable leadership’ recognises the complex interdependency between individuals‚ business‚ markets and society and the eco-system‚ with the aspiration that the organisation creates prosperity and social value as well as long term commercial success‚ while protecting the environment in which we are all participants. Sustainable leadership requires leaders to focus on four critical relationships: Intra-personal – attending to own psychological and physical health
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University of Applied Sciences | Sustainable Development | How Sustainable Am I ? | | Definition Let’s start with the definition of ‘sustainable’. According to the U.N. Brundtland Commission in Our Common Future (1987) sustainability means ‘the ability to sustain’ or‚ ‘the capacity to endure’. Definition of development‚ according to the English dictionary: the act or process of growing‚ progressing‚ or developing. Let’s now combine these definitions. Sustainable development means the process
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Sustainable energy is defined as the provision of energy that meets the needs of the present without compromising the ability of the future generations to meet their needs. Sustainable energy sources include all renewable energy sources‚ such as tidal power‚ wind energy‚ wave power‚ geothermal energy‚ hydroelectricity‚ solar energy‚ and bioenergy. The world is in need of more sustainable energy. New technologies are being developed and expanding on to aid in preserving the earth and going green
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Sustainable Development......the “TERM” Sustainable development is important for human life on a finite planet. It makes a desirable future state for the human societies in which the living conditions and proper resource-use meet many human needs without undermining the finite sustainability of natural systems along with the environment keeping in mind that future generations may also have all of their needs met. As stated in the ’Brundtland Report’ “Sustainable development is development that
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