The Marketing Mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four P’s: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the Seven P’s (Product‚ Price‚Place ‚Promotion ‚People ‚Process ‚Physical Evidence) to address the different nature of services. The Marketing Mix is a business tool used in marketing
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Business Risk‚ Financial Risk and Leverage 1. The data relating to two companies are as given below: Company A Company B Equity Capital Rs 600‚000 Rs 3‚50‚000 12% Debentures Rs 4‚00‚000 Rs 6‚50‚000 Output (units) per annum 60‚000 15‚000 Selling price/unit Rs 30 Rs 250 Fixed Costs per annum Rs 7‚00‚000 Rs 14‚00‚000 Variable Cost per unit Rs 10 Rs 75 You are required to calculate the Operating leverage‚ financial leverage and Combined
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For Official Use Only (Evaluation Report No.415) Gender Responsive Budgeting For The Department of Rural Development Evaluation Organisation Department of Planning Government of Rajasthan 1 CONTENTS S.No. DETAILS Executive Summary PAGE No. I-VIII 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 Overview Rural Development Gender Responsive Budgeting (GRB) Gender Budgeting in India Gender Budgeting in Rajasthan Department of Rural Development
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Project report On “Types of Industrial and Retail finance” ACKNOWLEDGMENT I would like to express my gratitude toward ‘Syndicate Bank’ for giving me the opportunity to work with them. I would like to thanks the entire staff of Syndicate Bank‚ Regional office‚ Bhopal for their Co- operation during summer training which helped in the learning experience being enjoyable and fruitful. I shoulder
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THE CONSUMER PROTECTION ACT‚ 1986 Though consumer is the purpose and most powerful motivating force of production‚ yet at the same time consumer is equally vulnerable segment of the whole marketing system. Attempts have been made to guard the interest of the consumer in a sporadic way till 1986‚ when Government of India enacted a comprehensive legislation-Consumer Protection Act‚ to safe guard the interest of the consumer than ever before. The Consumer Protection Act‚ 1986‚ applies to
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FAIRNESS AT PLAY Introducing electoral reforms to reduce the influence of money and muscle power in politics FAST FACTS 33% of candidates who declared assets more than INR 5 crore‚ won in 2009.i 2009 Lok Sabha Poll estimated spending (nearly INR 10‚000 crore) is higher than the 2008 US Presidential Elections (nearly INR 8‚000 crore).ii The cost of conducting 2004 elections was 125 times1 greater than that of 1952.iii 162 MPs elected in 2009 have criminal cases against them; 26% increase
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Direct Tax AMENDMENTS CA FINAL – MAY 2014 AMENDMENTS –DIRECT TAXES- CA FINAL –MAY 2014 Tax Rates AMENDMENTS –DIRECT TAXES- CA FINAL –MAY 2014 There are no changes in tax rates for FY 2013-14 except levy of surcharge at various levels. Tax rates for different assessee’s for FY 2013-14 is as under: Individuals‚ HUF‚ AOP and BOI Total Income FY 2013-14 Upto INR 200‚000 NIL INR 200‚001 to INR 500‚000 10% INR 500‚001 to INR 10‚00‚000 20% INR 10‚00‚001 & Above 30%
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------------------------------------------------- ARE INDIAN NATIONALISED BANKS STRONG ENOUGH TO FACE PRESENT ECONOMIC DOWN TURN? Prof. Vishwas Wadekar Assoc. Prof. and Head MIT COE’s CMSR vishwaswadekar1@gmail.com 9421678217 Abstract: In any economy‚ banks assume a greater importance as they perform much higher role in the total economy than any other factor. Banks are backbone of any economy. The researcher in this paper has proved that how economic ups and downs reflect overall performance
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population. More than 9.29 lakhs fishermen comprising 7.20 lakhs (77.50%) in marine and 2.09 lakhs (22.50%) in inland sector are engaged in fishing. Its water front contributes to about 25% of the country ’s fish catch‚ providing a livelihood to the State ’s fishing community. The fish-able area in Kerala consists of the continental shelf within 200m. depth range‚ spread over 39 lakh hectares and the inland water areas suitable for promotion of culture fisheries spread over 3.61 lakh hectares. The total
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9. POVERTY‚ EMPLOYMENT AND UNEMPLOYMENT Poverty 9.1 Poverty is a state where a person finds it unable to maintain a minimum socially accepted level of standard of living. It is regarded as the root cause for low levels of health and educational outcomes‚ poor access to clean water and sanitation‚ inadequate physical security‚ lack of voice‚ and insufficient capacity and opportunity for mobility. Poverty alleviation remained the central to all the state and central level policy making. The Five Year
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