express my gratitude towards my parents and sincere thanks to my friends‚ well wishers for their encouragement and kind co-operation to complete this report. DECLARATION I‚ SANDEEP SINGH BHATIA of PGDBM (2009-11) studying at IMM (INSTITUTE OF MARKETING AND MANAGEMENT)‚ NEW DELHI‚ solemnly declare that the project work titled- ‘’ MARKET RESEARCH ON WATER PURIFIER” was carried out by me at HINDUSTAN UNILEVER‚ in partial fulfillment of the MBA program me. This program me was undertaken as a part
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have been used for this analysis. This analysis include the description of the campaign-“Designed for driving pleasure”‚ market group analyze through by up market of social-demographics‚ problem recognition of BMW Series 4‚ the motivation theory‚ strategy and conclusion. Contents Executive summary ----------------------------------------------------------------------------2 1.0 Description of the campaign-“Designed for driving pleasure ”----------------------4 2.0 Market group-“Up Marke
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implementing a new-age marketing program that will help target demographics that McBride has had little success in penetrating. The following document outlines how Lewis consulting will perform market research to gather the criteria your target customers will respond to‚ as well as what types of media McBride Financial Services should look to utilize. This document will outline how to use today’s technology to McBride’s advantage. To get started with the McBride marketing plan‚ Lewis consulting
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A PROJECT REPORT ON A Study on marketing mix & competitive analysis of “Pure it” (HUL) Submitted By: Smruti Ranjan Das Roll No. 049 PGDM-RM 2009-11 UNDER THE GUIDANCE OF Dr. R. Padmaja (Assistant Prof. Marketing) IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT (RETAIL & MARKETING) INSTITUTE OF PUBLIC
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Marketing Research Assignment | Research Problem: * The objective of this research is to study the trend of usage of Whatsapp Application and find out the features that Whatsapp can improve to expand their customer base. Problem Statement: Whatsapp Messenger is a cross-platform instant messaging application for smartphones. In addition to text messaging‚ users can send each other images‚ video and audio media messages. The client software is available for iOS‚ BlackBerry OS‚ Android
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industries it is important to maintain research and development expenditure in order keep up with competitors and maintain a competitive advantage. Possibilities for growth become considerably limited‚ options include moving into new markets and strategies to attempt capture competitors market share. This puts an increasing importance on brand names; in the case of Caterpillar they have the advantage of an extremely well established and worldwide known brand name. In times of recession such
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meaning of ‘interorganizational’ in relation to marketing channel. Management of the marketing channel involves the use of interorganizational management (managing more than one firm) rather than intraorganizational management (managing one firm). They are seen as sets of interdependent organizations which‚ by an exchange of outputs‚ are involved in the process of making a product or service available for consumption. Interorganizational‚ that is a marketing channel is not just one firm doing its best
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MKTG 303 Marketing Strategy Assignment 3 Marketing Strategy Models‚ Tools and Techniques NAME: HUANG XIE STUID: 42093694 CLASS: WED 2PM TUTOR: Brenton DUE DATE: 2012-03-28 @5PM Introduction In current dynamic business world‚ there is more and more business that is entering into local and international marketing every day. Moreover‚ for most organisations‚ they must face to all kinds of challenges and threats from their large amount of competitors and this dynamic world. For managers
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Development of Marketing Strategy Market: A market is any one of a variety of different systems‚ institutions‚ procedures‚ social relations and infrastructures whereby businesses sell their goods‚ services and labor to people in exchange for money. Goods and services are sold using a legal tender such as fiat money. This activity forms part of the economy. It is an arrangement that allows buyers and sellers to exchange items. Competition is essential in markets‚ and separates market from trade
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Introduction The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies‚ prior to designing their products and services must
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