RESEARCH PROJECT ON ON “Women attitude towards Lakme products ” Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology (Session – 2012-2014) Under Supervision Of: Submitted By: Name : Ms Sarika Ahluwalia Name of the Student:Prashali sachan Designation : Asst. Professor Roll No. MBA/12/10 DEPARTMENT OF MANAGEMENT
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LAKME INDIA LIMITED [pic] A COMPARATIVE STUDY CONTENTS 1. Acknowledgement. 2. Management problem. 3. Objectives of the research. 4. Executive Summary. 5. Limitations. 6. Main Chapters a. Introduction of the Companies. b. Data sources. c. Findings and Analysis of the research. d. Conclusion. e. Recommendations. 8. Appendix ACKNOWLEDGEMENT We express our heartfelt gratitude to Mr. SANJAY JAIN for
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expiration date when IBM stock sells for $123 per share. You will realize a ______ on the investment. A. $200 profit B. $200 loss C. $300 profit D. $300 loss 5. At contract maturity the value of a call option is ___________ where X equals the option ’s strike price and ST is the stock price at contract expiration. A. Max(0‚ ST - X) B. Min(0‚ ST - X) C. Max(0‚ X - ST) D. Min(0‚ X - ST) 1 1. C 2. A 3. B 4. B 5. A Long Call Profit = Max[0‚($123 - $120)(100)] - $500 = -$200 1. A firm that has an
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Multiple Regression Model for Market Capitalisation Duvan Lopez (Victoria University) Yen Nguyen (Victoria University) Meutia Iqbal (Victoria University) Bayu Suropati (Victoria University) ABSTRACT Over the years‚ the importance of market capitalisation has been well acknowledged to value a certain company for its shareholders‚ future acquirers‚ and generally anyone related with the company. There are various methodologies that have been used to analyse market capitalisation‚ such as cash
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QUALITATIVE RESEARCH Setting Advertising and Promotion Budgets in Multi-Brand Companies GEORGE S. LOW‚ Texas Christian University JAKKl J. MOHR‚ University of Montana Despite the best efforts of brand managers in packaged-goods companies‚ strategic advertising and sales promotion spending decisions are frequently subject to organizational realities such as power‚ politics‚ and fourth-quarter (or mid-year) budget cuts. In many companies‚ budget allocation decisions are subject to competing
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Report on Apple’s market capitalization value (1990 – 2012) Introduction This report provides a brief overview of Apple’s market capitalization value development in comparison to its current rival Samsung over the past 22 years. Investors may find this report helpful when considering Apple’s future value growth potential and risk. Statistical Comparison 1990 to 2004 marked a period of unchanged market capitalization value for Apple. Conversely‚ in 2000
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Leveraging Lakmé Salon at Lakmé Fashion Week 2012 A Social Media Marketing Case Study by Windchimes Communications The Brief Leverage Lakmé Salon’s collaboration with Lakmé Fashion Week on the digital space Background Lakmé Fashion Week on-ground properties: – Talent Box Preview shows for new designer labels – A Lakmé Studio providing hair‚ makeup and nail services – Team Lakmé Studio- National Experts and Stylists from across the country Lakmé Salon currently has social media
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CONTENTS Introduction Brief overview of marketing strategies. Company Profile of Lakme Company Profile of Revlon Various Marketing strategies adopted by the twoCompany along with product profile Objectives of the Study Research Methodology Data Analysis & Interpretation Suggestions and Recommendations Summary & Conclusion Appendix Questionnaire Bibliography INTRODUCTION Within a short span of the last five-six years‚ the use of cosmetics
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Executive Summery Lakme is one of the cosmetic brands of the Unilever Bangladesh Ltd offers to the target market. The survey has been conducted to know cognitive components‚ affective components and behavioral components of the consumers in Dhaka city. Our sample size is 50. These respondents are from different professional such as Student‚ Housewife‚ Private Service holder‚ Public service holder and other professions. Among 50 respondents‚ 31 or 62% respondents are from the age of 16 years
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operating segment and the following three reporting units: o Fitness Equipment. o Golf Equipment. o Hockey Equipment. • Galaxy is in a competitive industry with several publicly traded companies in which growth and profitability are tied to the market and consumer demand. • Three reporting units are appropriate because discrete financial information is available for each component‚ each component is a business‚ and each component is managed separately. • The Fitness Equipment component
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