Revlon for Men 1 Revlon for Men? “Ubersexuals and the Changing Male Landscape” Marketing Strategy Revlon is a world leader in cosmetics‚ skin care‚ fragrance and personal care and is a leading mass-market cosmetics brand‚ alongside L’Oreal’s Maybelline and Procter & Gamble ’s Cover Girl. Their vision is to provide glamour‚ excitement and innovation Assignment 3 Revlon for Men 2 through quality products at affordable
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Revlon‚ Inc. ¬¬ 2004 INTRODUCTION Revlon Inc. was founded in 1932 by Charles Revson‚ Joseph Revson and Charles Lachmann. The Company began with only one product nail enamel. Revlon Inc. later introduced other numerous products such as fragrances‚ manicure and pedicure instruments‚ and other cosmetic products. Within six years‚ Revlon Inc. turned into a multimillion dollar organization‚ becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world’s
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Case 3-6 Consumer Behavior: Revlon For Men? Ubersexuals and the changing male landscapes Chenona D. Artis Dr. Hossein Kamarei February 9‚ 2012 Develop a marketing strategy for Revlon to enter the mens cosmetics market with a complete product line. Revlon Inc. (Revlon) is one of the leading cosmetics companies in the world. The company along with its subsidiaries offer a wide range of products inclusive of skin care‚ bath and body‚ cosmetics‚ hair care‚ fragrance products and other
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Rajendra Sonade Ashish V Gupta Batch: SMP09 Branch: Vashi Contents LAKME Overview...................................................................3 MARKET SIZE .........................................................................5 MARKET SEGMENTATION .....................................................7 CONSUMER BEHAVIOR TOWARDS LAKME ...........................8
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Revlon is a worldwide cosmetics‚ hair color‚ beauty tools‚ fragrances‚ skincare‚ anti-per spirants/deodorants and beauty care products company. Revlon is a global color cosmetics‚ hair color‚ beauty tools‚ fragrances‚ skincare‚ anti-per spirant / deodorants and beauty care products company Websites featuring current product and promotional information can be reached at www.revlon.com‚ www.almay.com and www.mitchumman.com. The Company’s brands‚ which are sold worldwide‚ include Revlon®‚ Almay®
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REVLON EXECUTIVE SUMMARY Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon‚ ultima‚ Charlie‚ Almay‚ jean nate‚ mitchum and Gatineau. The categories of product are cosmetics‚ personal product and skin care products. Revlon has used food stores‚ chain drug‚ owned shops or large volume retailer in marketing their product. Operations of this
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Mission statement of Revlon Revlon Inc. mission is to emerge as the leader in cosmetic and personal care throughout the world. Revlon takes pride in manufacturing the top skin care and strives to please young and older woman alike. Vision statement of Revlon Revlon Inc. Vision is to satisfy the needs of their customers with glamour and excitement that they provide at an affordable price. http://wiki.answers.com/Q/What_is_Revlon%27s_vision_and_mission_statement SWOT analysis Strengths
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Introduction of the Company Revlon Inc. is a leading cosmetics company offering cosmetic‚ skin care‚ fragrance‚ and personal-care products. Revlon was formed in 1932‚ and started out with selling only nail enamels. Over the course of the past 75 years‚ Revlon has become a leading brand in the cosmetic market‚ recognized both in the United States and worldwide. Revlon owns popular brands such as Revlon‚ Charle‚ Mitchum‚ and Almay. Revlon has recently been struggling with debt‚ posting losses
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Research Report on Lakme (A Product of Hindustan Unilever Ltd) [pic] Submitted by: mayur wali CONTENTS EXECUTIVE SUMMARY 1. INTRODUCTION 2. CRITICAL REVIEW OF LITERATURE 3. RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 4. SAMPLE DESIGN 4. INDUSTRY PROFILE 5. DATA‚FINDING & ANALYSIS 6. RECOMMENDATION & CONCLUSION 7. BILIOGRAPHY 8. REFRENCES Executive
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meEY SD AU CT S Semi Final: The Lakme Lever Case Study LAKME LEVER CASE STUDY About the Category/Brand • Lakme is the market leader in beauty services with its offering through Lakme Salons and Lakme Studios across 130+ centers in about 25 major cities. The above salons are made up of a mix of franchisee salons (105) and company salons (25). It enjoys leadership in the organized beauty services market • Lakme is India’s biggest and oldest beauty brand. The Lakme business expanded into beauty
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