Financial Analysis Lamar Swimwear Presented by Yuting Tina Chen Submitted to Professor Ronald Miolla On 02/27/2013 Financial Analysis: Lamar Swimwear This report includes that the financial ratio analysis and the suggestion for Mr. Adkins. There are three parts in the financial analysis: liquidity analysis‚ asset management capability analysis and profitability analysis. At the end of this paper‚ the recommendations to Mr. Adkins about the investment of Lamar Swimwear are produced.
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TABLE OF CONTENTS TABLE OF CONTENTS 1 I. Introduction 3 II. Business Environment Analysis 3 2.1. SWOT Analysis: 3 i. Strengths: 3 ii. Weakness: 4 iii. Opportunities: 4 iv. Threats: 5 2.2. PEST ANALYSIS: 5 2.3. Five Forces Analysis: 7 i. Competitive Rivalry: 7 ii. Threat of new entrants: 8 iii. The power of buyers: 8 iv. The power of suppliers: 8 v. The threat of substitutes: 8 III. Segmented Market & Positioning 9 3.1. Potential for developing market and products line 9 3.2
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Financial Budgeting | 23. | | | | Marketing Objectives The Ansoff Model: Existing Market – Product Expansion Speedo Ltd. is a manufacturer and distributor of swimwear. Speedo brand can be found on products ranging from swimsuits and goggles to wrist watches and MP3 players is established in the swimwear market as one of the leading brands of the world. Being in this industry since decades now‚ Speedo has a very high brand value and is consistently rated as one of the top 100 brands
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------------------------------------------------- RASUREL CASE STUDY TABLE OF CONTENTS 1. Background - Rasurel’s decline – explanations 2. The swimwear market : segmentation‚ main competitors in the lingerie-like and mature women segments 3. Rasurel’s challenge : the need to reposition 4. Our repositioning strategy a. recommendations about price‚ product line b. recommendations about marketing‚ distribution channels -------------------------------------------------
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Threat of substitutes‚ hardly any form of substitute can be consider for swimwear. For both bargaining power of suppliers and buyers‚ Speedo is a big and strong brand in the market but must aware of customers’ price sensitivity and affected by low switching cost. The real threats will be from its existing market competitor rivals like Arena‚ TYR‚ Nike and Adidas. Strong Rivalry in Competitive Markets Arena and TYR swimwear is strongest rival among competitive markets with both having their own history
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Integrated Marketing Communications Group Project First Surname Student Number Email Charlie Marriott 1103 2885 Charlie_marriott15@hotmail.com Robert Marsh 1101 2895 Rwmarsh91@gmail.com Rhys Gleecher 1126 8796 rgleecher@gmail.com Sarah Raleigh 1126 5941 Sare9393@hotmail.com Will Hipsley 1101 2857 whipsley@hotmail.com Keegan Rezek 1085 5791 keegan.rezek@gmail.com Table of Contents Page Number Executive Summary
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Short Description Speedo is a specialise swimwear brand that is for everyone who loves spending time in the water as well as professional swimmers. The company was started in 1914 in Australia with a line of silk swimsuits‚ however‚ today they stand as one of the well-known companies that designs great swimsuits and accessories for everyone. From basic swimsuits and diving gear to top rated swimwear and goggles‚ as well as products used by professionals‚ Speedo is an ultimate destination for all
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Speedo innovation: Swimwear companies have invested millions designing high-performance suits for the upcoming Beijing Olympics. Can design help swimmers finish faster? Following the 2004 Athens Olympics‚ officials at swimwear giant Speedo had good reason to celebrate: Athletes clad in their latest suits at the time‚ called Fastskin FSII‚ won 46 medals in the pool. Yet when the company ’s in-house design team‚ Aqualab‚ gathered soon after the games at company headquarters in Nottingham‚ Britain
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comparing between Under Armour’s and Nike’s swimwear for adult case. The raw material will be shown in table 1 and 2 in appendix. All information is provided from their own website of Under Armour and Nike. Why does it have to be website? Website is the market place that millions customers can go shopping at the same time. This way might save cost and time for both customers and company. Customers do not need to drive a car for buying one piece of swimwear. It wastes their fuel and time for nothing
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models as an advertiser for their product. One of the most popular products that models are endorsing are underwear and swimwear. 1.1 AIM The aim of this report is that‚ to identify the ratio of women to men when it comes to underwear and swimwear models. 1.2 SCOPE AND LIMITATION: The focus of this research is that the researcher will only focus in underwear and swimwear models of billboards. REVIEW OF RELATED LITERATURE: Nowadays‚ people are being used to endorse a product which are eye-catching
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