BMW AG (an acronym for Bayerische Motoren Werke AG‚ or in English‚ Bavarian Motor Works)‚ is an independent German company and manufacturer of automobiles and motorcycles. BMW is the world’s largest premium carmaker and is the parent company of the BMW MINI and Rolls-Royce car brands‚ and‚ formerly‚ Rover. The company’s tagline in English is currently "The Ultimate Driving Machine." The original German slogan is "Freude am Fahren"‚ which translates to "Joy in Driving" in English. BMW’s main
Premium BMW
Case Analysis Harley Davidson Question 1: What are the strengths and weaknesses of Harley-Davidson? Strengths of Harley-Davidson 1. Strong brand image. Over 110 years‚ Harley-Davidson have created strong brand image in the world. It is not only because of the high quality and performance motorcycles that provides great riding experience‚ but also due to the special life style that it brings to its customers. It also keeps sponsor and hold national and local rallies and activities to enhance
Premium Motorcycle Marketing Harley Owners Group
The Road to Becoming a “Giant Lion”-ASUSTek Computer Inc. Chyong Ling Judy Chen Department of Economics Feng Chia University 100 Wen Hwa Road‚ Taichung‚ Taiwan Tel: 04-24517250 ext. 4482 Fax: 04-24518737 clchen@fcu.edu.tw Abstract In Taiwan‚ small businesses account for about 97% of all firms. Though many people use the terms “entrepreneur” and “small business owner” synonymously‚ there are significant differences between them. Small business owners pursue profit‚ but often at
Premium Brand Asus Netbook
100 Crazy Things to Do Before You Die 1. Bungee Jumping There’s nothing like attaching an elastic cord to your feet and jumping off a bridge head-first. Stare death in the face as you see the ground coming closer and closer to you‚ until you finally feel the relief of slowing down as the elastic cord stretches to its maximum and pulling you back up. NOTE** I crossed this one off my list. Watch me do the highest bungee in the world here. 2. Go Skydiving Just like bungee jumping‚ except
Free Debut albums 2007 singles
ASUS‚ a technology-oriented company blessed with one of the world ’s top R&D teams‚ is well known for high-quality and innovative technology. As a leading company in the new digital era‚ ASUS offers a complete product portfolio to compete in the new millennium. HISTORY Tung‚ Ted Hsu‚ Wayne Hsieh‚ and MT Liao founded ASUS in 1989 in Taipei‚ Taiwan — all four founders worked as computer engineers for Acer. The company explains the name ASUS as originating
Premium Asus Asus Eee PC Netbook
Introduction For 50 years‚ Porsche has been one of the most renowned automobile manufacturers that specialize in luxury and highperformance sports cars. The Porsche sports cars are perceived as high quality racing cars with masculine design‚ advanced technical features and engineering that deliver the best driving and ownership experience to their owners. In 1998‚ the company decided to conduct brand extension into a new product category: sport utility vehicles (SUV)‚ the Porsche Cayenne‚
Premium Porsche
A project report on “To study Brand awareness and Brand equity of Volkswagen in surat city” For partial fulfillment of the requirement For the degree of B.B.A programs Prepared by: Jainil Gajjar(116) [T.Y. B.B.A. MARKETING] Under the guidance of: Mr.Ojas Desai Submitted to B.R.C.M. College of Business Administration Veer Narmad South Gujarat University‚ Surat. Year: 2012-2013 ACKNOWLEDGEMENT I (Jainil Gajjar)‚ take this opportunity to thank my guide Mr. Ojas Desai who
Premium Volkswagen Automotive industry Volkswagen Group
A) Company Profile a) Historical Background TOYOTA MOTOR CORPORATION (NYSE: TM) is a Japanese multinational automaker headquartered in Toyota‚ Aichi‚ Japan. It was founded in Japan on August 28‚ 1937. The company originally produced small cars and light trucks for consumption in Japan and for exports to other countries. The first Toyota retail dealership was opened on October 31‚ 1957 in Hollywood‚ CA. In 1980 a heavy United States import tax on vehicles forced Toyota to open a plant in
Premium Toyota Automotive industry General Motors
billion and profits of €21.9 billion in 2012 (Volkswagen Group‚ 2013). The group markets low- consumption small cars‚ luxury cars‚ trucks‚ buses and motorcycles under its 12 brands: Audi‚ Volkswagen‚ Skoda‚ SEAT‚ MAN‚ Bentley‚ Scania‚ Bugatti‚ Lamborghini Porsche‚ Ducati and Volkswagen commercial vehicles. The group employs 550‚000 people worldwide and operates 100 production facilities in 27 different countries‚ while selling its products in 153 countries (Volkswagen Group‚ 2013). The Group has
Premium Volkswagen Group Automotive industry Volkswagen
Corporation has created one of the strongest brand identities in the modern business world. It is known as classy‚ expensive‚ car of success. Even a person not aware of automotive sector knows the brand along with its main competitors: Ferrari‚ Lamborghini‚ Aston-Martin‚ Maserati‚ Mercedes-Benz and BMW. Corporation was founded in 1931 by Ferdinand Porsche in Germany. Company’s products even became one of the most favorite‚ of that times German’s Chancellor Adolf Hitler. The dictator stole the original
Premium Porsche