Contents List of illustrations List of contributors Preface 1 The corporate firm in a spatial context PIET PELLENBARG AND EGBERT WEVER ix xiii xv 1 2 Networks of firms in Flanders‚ Belgium: characteristics and territorial impacts DOMINIQUE VANNESTE AND PETER CABUS 23 61 3 Global production and trade systems: the Volvo case INGE IVARSSON AND CLAES G. ALVSTAM 4 The organization of the production process: the case of Smartville H. PETER DÖRRENBÄCHER AND CHRISTIAN SCHULZ 83
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ALSO BY JAMIE MCGUIRE Beautiful Disaster First published in Great Britain in 2013 by Simon & Schuster UK Ltd A CBS COMPANY Copyright © 2013 by Jamie McGuire This book is copyright under the Berne Convention. No reproduction without permission. All rights reserved. The right of Jamie McGuire to be identified as the author of this work has been asserted by her in accordance with sections 77 and 78 of the Copyright‚ Designs and Patents Act‚ 1988. Simon & Schuster UK Ltd 1st Floor 222 Gray’s
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"I AM ZLATAN" By Zlatan Ibrahimovic as told to David Lagercrantz --------------------------------------------------------------------------- This book is dedicated to my family and friends‚ to those who have stood by my side‚ on good days and bad. I also want to dedicate it to all the kids out there‚ those who feel different and don ’t fit in. Those who are seen for the wrong reasons. It ’s OK to be different. Continue being yourself. It worked out for me. ---------------------------------------------------------------------------
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ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the
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9 th 9 th editio n This new edition has been thoroughly revised and fully updated to include: In addition the text offers a wealth of study support that includes: This text is supported by a mylawchamber website which includes: For students: regular case and legislation updates‚ web links‚ interactive self-test questions‚ practice assessment questions‚ an online glossary and flashcards for key terms. For lecturers: a testbank of multiple-choice questions that can be used to assess
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Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
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