IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
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Russian business mentality and cooperation with countries of Latin America The interest of Russia for Latin America countries is a very old story which can start during the cold war when USRR wanted to implement missile in Cuba. After the collapse of the USSR in 1991‚ Latin American countries were the best countries as a partner to compete with USA. So Russia’s recent quest for influence throughout Latin America began in 1997. Since then Russia’s goals have remained remarkably consistent‚ as have
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factors‚ like: the general decline in the world economy‚ aircraft fuel price increases‚ wages‚ work rules and work patterns‚ chapter 11 bankruptcy airlines‚ excess capacity‚ a very capital intensive business and too many years as regulated airlines. In fact‚ during the Gulf war and recession in 1990-92‚ it took them four years to return to profit‚ even though traffic recovered within a year. The industry experienced a profit slump. From 1994 to 1997‚ airlines have had to recognize the need for radical
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Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
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may focus on superficial aspects of the candidate‚ such as outward appearance‚ rather than on issues. Both media and technology can have a profound influence on elections as evidenced by the 1960 presidential debate‚ the book Fahrenheit 451‚ and the 2008 presidential election. During the 1960 presidential debate‚ as media and technology evolved‚ voters shifted from primarily using the newspaper to television as an information source‚ and television proved to be both an asset and a hindrance for candidates
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evaluate the adaptation of the marketing mix (MM) of two airlines with respect to a certain marketing tactic. Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product and promotion as part of the MM in order
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CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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In this scholarly article‚ Kwok Pui Lan‚ a professor at the Chinese University of Hong Kong‚ explains how culture outside of the Bible view its beliefs. Being from China‚ she describes the thoughts of Asian views of the Bible. Kwok Pui Lan talks about how Asians believe the Bible is a part of “western domination and cultural imperialism‚”(25). They feel as though if God has this great power‚ then why doesn’t He help the suffering of the world? She explains that “many Chinese Christians reject
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on the island. We spoke in Spanish‚ ate Puerto Rican food bought at the bodega‚ and practiced strict Catholicism at a church that allotted us a one hour slot each week for mass‚ performed in Spanish by a Chinese priest trained as a missionary in Latin
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CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
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