Case 1 – Lancer Gallery Lancer Gallery LLC is a company that sells South American and African artifacts‚ jewelry‚ and pottery. They originated as a trading post in the early 1900s and are now one of the most famous dealers in southwestern artifacts. They are headquartered at Phoenix‚ Arizona and distribute their product throughout the United States. In 2001 Lancer decided to expand their product lines by making replicas of authentic artifacts. Finally‚ Lancer is doing quite well financially‚ with
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Jenny Lapushner Marketing Strategy Case 1: Lancer Gallery Article Summary: Lancer Gallery LLC is a company that has specialized itself has as a reputable dealer in authentic artifacts from Southwestern United States‚ South American and African. Their reputation over the past several decades increasingly grew amongst the public through various pieces they placed for sale‚ as they were carefully verified for authenticity. Eventually‚ Lancer Gallery was able to expand their product lines to include
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Spring 2013 CRN 10215 Case study #3 (Lancer Gallery)‚ 04/10/2013 Lancer Gallery sources and sells a larger assortment of African and South American artifacts‚ as well as Native American jewelry and pottery. Their headquarters is out of four different major U.S. cities‚ but Lancer calls Phoenix‚ Arizona home. They originated in the 1900s and developed a wonderful reputation as one of the most respected sources of artifacts and replicas. Lancer Gallery being such a large company in a specialized
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Case: Lancer Gallery I. Market Situation Analysis: Lancer galleries are in a very exclusive business. Although their number of competitors has increased over the past few years‚ the number of competitors is relatively few. This is an advantage. Disadvantages are far more. For one‚ replicas and fakes are becoming a problem in the market. This poses a threat to Lancer‚ as many people are only purchasing artifacts for gifts and decorative items‚ not caring about the historic value‚ and would rather
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What do you feel is the greatest need of the Lancer student population? What ideas or suggestions do you think might help solve this need? I think the greatest need of the Lancer student population is involvement. Many of the students will only go to events if their friends are going or there is some sort of incentive such as a prize. Obviously that is an issue
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This was no ordinary day for Zac Green. Zac is an artist‚ he paints in his home based studio in London and this was his big break. As today he was going to meet the director of the biggest art gallery in Paris. He had come from London the day before and taken the Eurostar all the way to Paris. Zac‚ being a man of free will didnt want to be carted around Paris on a bus or train with all the other ordinary tourists. He says that if he sees an outstanding piece of scenery he just wants to be able to
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Leroy Burton Art Gallery Essay In completion of this assignment the art gallery that I chose to visit was Mark Gallery in Englewood New Jersey. When you walk up to the establishment there are floor to ceiling glass windows that allow you to see everything inside. Facing the gallery there were so many colors that enticed you to enter. The arrangements and art work was spaced out nicely not causing clutter. This allowed you to individually take in each piece on by itself. All of the pieces
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In the National Gallery Pictures and memories are well connected; they are both frozen and untouchable. What happened in the past are frozen pictures‚ impossible to be touched. In the national gallery is a short story written by Doris Lessing in 2007. The short story is about the narrator’s visit to the National Gallery in a free hour. The narrator is quite passive through the whole story line. The story is from his/her point view‚ but is anonymous in the way that we do not get to know his
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Nowaday in modern society there are a large number of museums and galleries‚ which help to provide essencial functions of education and entertainment to the public. However some people think they are of less importance now as citizens can achieve the same purpose on the Interne. Personally I do not agree with such views. Certainly we can almost search all information from the Internet‚ yet all we retrieve is just pictures and texts. While in a museum‚ one see real objects‚ such as a Chinese ancient
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In the National Gallery In the short story In the National Gallery by Doris Lessing we follow a narrator‚ which gender is unknown for the reader. The story line takes place in the National Gallery – therefore the name of the short story. The narrator’s intention in the gallery is to find a picture big enough to be able to sit in the middle of the room looking at it‚ which is succeeded. An old man joins the narrator on the bench together with a younger man‚ also with the intention of looking
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