Yahoo! Inc – 2009 Case Study Fernanda Cugola Southern States University BU-524 Strategic Management FALL 2010 Introduction Headquartered in Sunnyvale‚ California‚ Yahoo! provides services through via the internet and has offices in more than 25 countries‚ provinces‚ or territories. Yahoo! was founded by Jerry Yang and David Filo in 1994‚ when they created a website intended to keep track of their personal interests on the internet. Yahoo! grew tremendously during the
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Yahoo! Case Analysis The strategy of implementation of an established dot com company‚ struggling to leverage current advertising methods with business objectives. Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela May 9 2007  Table of Contents Forward ......................................................................................................................................3 Executive Summary................................................................
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Yahoo! Inc. TABLE OF CONTENTS Executive Summary…………………………….……….…………………………………...……4 History…………………………………………………………………….……………………….6 Mission and Vision………………………………………………………….………………...…..7 Objectives and Strategies……………………………………………………………………….....7 Industries‚ Products‚ and Competition…………………………………………………………….7 Top Management……………………………………………………………………………….....8 Current Issues ……………………………………………………………………………………11 Socioculture……………………………………………………………………………………...14 Demographics……………………………………………………………………………
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YAHOO! Inc. 2006 |I. Current Situation | A. Yahoo’s Current Performance (2006) In 2006‚ Yahoo’s return on assets plummeted from 18.95% in 2005 to 6.73% in 2006. In addition to the poor return rates‚ Yahoo’s market share dropped from 30.5% in July 05 to 28.8% in July 2006. Google (Yahoo’s main competitor) however‚ showed an impressive market share increase from 36.5%
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Brief History Yahoo!‚ one of the most common top-ranked names on Fortune 500‚ started as merely a hobby of two students. David Filo and Jerry Yang‚ the original founders of Yahoo!‚ set up a website called “Jerry and David’s Guide to the World Wide Web”‚ which was later changed to the name “Yahoo!” as we know‚ in February 1994 as a way to keep track of their personal interests on Internet. The website essentially was a directory of other websites organized in a hierarchy‚ as opposed to a searchable
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The Analysis of the Impact of Marissa Mayer’s Leadership on Yahoo! Date: June 25‚ 13 Team Members: Manan Patel Tingting Shi Deepak Chintala Kaushal Saxena Motivation Way back in the 1990s‚ Yahoo! was the leading search engine and online media company. However‚ the modern day Yahoo! is not the same strong company. The frequent changes in the top leadership‚ the layoffs and disappointing financial performance‚ made investors and the market worry
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Organizations Case of Yahoo! Yahoo is a company that started back in 1994 as a website directory and evolved into a very well known brand over the years buying into all sorts of new technologies while remaining cast as a search engine making money off advertising. Symptoms of Problems There were many visible symptoms of the problems within Yahoo. First off‚ when the dot.com bust hit‚ Yahoo found itself in dire straits as far as financials are concerned. As time goes by‚ Yahoo is ever loosing
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main issues that Yahoo had to face during the past few years. Yahoo was founded in 1994 by two young college students‚ Jerry Yang and David Filo. For many years‚ yahoo was doing very good in the technology market‚ however‚ for the past few years‚ even though the company has not been failing financially‚ the position of Yahoo on the market is not very good. Yahoo has recently hired Marissa Mayer as the new CEO of yahoo. Thus‚ this report dealt with the current situation in which Yahoo is actually in
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INTRODUCTION Yahoo!‚ Inc. operates as a digital media company‚ which delivers personalized digital content and experiences‚ across devices and across the globe. It provides innovative canvases for advertisers to connect with their target audiences. To users‚ the company offers online properties and services‚ and to advertisers‚ it provides a range of marketing services designed in order to reach and connect with users of the company’s Yahoo! Properties‚ as well as with Internet users beyond Yahoo! Properties
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Yahoo INC Case Study Marissa Mayer‚ CEO‚ Challenges Saja Al-Adhami Stratford University-USA This paper was prepared for EMB504- Organizational Behavior. By Dr. Ale Yekpabo Abstract Yahoo! Inc. is a global US Internet Corporation‚ founded in California in 1994‚ which provides a range of products and content‚ including email‚ media and downloads. The company had maintained its value proposition from 2005-2009 as one of the market leaders in search‚ it
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