Why did Mikitani think Englishnization is absolutely critical to the company? Rakuten has been growing rapidly in the recent years. To maintain this level of growth and become the number one Internet Services Company in the world‚ Mikitani believed it was crucial to globalize Rakuten‚ especially in the context of a shrinking Japanese economy and as expansion plans are concentrated outside Japan. To expand the company Mikitani believed that a unified business language was crucial. His decision
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|RAKUTEN | |Case study |Englishnization | Rakuten: questions and answers: 1. What is Rakuten’s business model? Is it sustainable? Rakuten business model consists of the following formula “Business to Business to Customer”. This unique business model approach afforded Rakuten to compete
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October 10 Language & Globalization: “Englishnization” at Rakuten 2013 The issues‚ options & recommendations for Rakuten Nirgun (e123001) Language & Globalization: “Englishnization” at Rakuten 2013 Issues Accepting change: It was very difficult for most of the Japanese employees to adapt to this policy of changing organizational culture through cross border communication. They never realized that they have to learn a completely new language for the sake of globalization. Performance
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Hiroshi Mikitani‚ the CEO of Rakuten‚ (Japan’s largest online retailer)‚ is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world’s No. 1 Internet services company‚ Mikitani announces Englishnization—a highly publicized aggressive two-year English proficiency mandate for all 7‚100 of Rakuten’s Japanese employees. Mikitani’s goal is not only to ensure the success of the organization‚ but also to break down linguistic and cultural
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Case Study Team 4 Lucie RIHOVA‚ Jordan PERRET (Grenoble)/Yoko SHIMIZU‚ Takayoshi MIMIYAMA (Tsukuba) Case Study: Language and Globalization: “Englishnization” at Rakuten This case study report tries to find recommendations for Japanese company Rakuten. The huge project called “Englishnization”‚ which the company started in 2010‚ tries to change the main company language from Japanese to English. However‚ with the project’s deadline approaching‚ Rakuten’s management finds itself in a difficult position
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Englishnization Japan’s GDP as a portion of global GDP has been predicted to shrink from 12 % in 2006 to 3 % by 2050 (Goldman Sachs‚ as cited in Yee‚ 2012). Also there has been a gradual decrease in Japan’s population. Both the factors have forced Japan’s business people to think of innovative ways to stay and excel in their ventures in and outside Japan. To counter these challenges and effectively exploit the global markets‚ Japan’s largest online retailer Rakuten took an unusual step by enforcing
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Globalization and Language Globalization is the process of something becoming global‚ being transformed from a local or regional phenomena into a global one. With globalization‚ there is a movement of people coming together‚ unifying into a single society and functioning together. This process is not only an economic one‚ but also affects the technologies‚ politics‚ and cultures of the entire world. It is facilitated by the media of communications. Through radio and satellite information‚ we
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of global languages and globalization; it also shows us how global languages spread and why they are needed. Key words: lingua franca‚ globalization‚ language Language and Globalization Since this paper is going to focus on the problem of language globalization I feel we should be properly introduced first to the term of lingua franca or otherwise known as a global language. The term lingua franca (plural lingue franche or lingua francas) is used to refer to any form of language that serves
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company tries ’Englishization ’ Introduction The Rakuten Inc is a Japanese electronic commerce and Internet company based in Tokyo‚ Japan. It was founded in 1997 by chairman and CEO Hiroshi Mikitani. As the CEO of Rakuten‚ Mikitani aims to position Rakuten at the forefront of global business. One way he feels this can be achieved is by introducing an English policy in his firm. He therefore‚ makes a dramatic decision by introducing ‘Englishnization’ program among 7‚100 employees and all the employees
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ENGLISH THE LANGUAGE OF THE BUSINESS AND GLOBALIZATION In the early history the British had colonies all over the world. The native of these colonies learned English for their benefit. As English was the language of the rulers the natives learned English eagerly. That is how English become a universal language. Now most of these colonies are free. Yet the English language continues to be used there. Sri Lanka is one of them. Even now if one knows English he or she can travel to any part of the
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