Arab traders started frequenting the Kenyan Coast in the first century A.D. By 700 A.D. Arab settlements had sprouted along the coastline giving way to intermarriages between the Bantu and Arabs. This formed the beginning of the Swahili culture and language we have in Kenya today. Then in 1498 Portuguese arrived and settled in Kenya ’s coast ending the Arab dominance. It was during their stay at the coast that they built the famous Fort Jesus in Mombasa in 1593. The Portuguese lived in control of much
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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HOSPITALITY INDUSTY PROFESSOR: TANYA JOYNER DATE: MARCH22.2013 TEST: CHAPTER 9 NAME: LU QIONGQIONG(JENNY) 1 what can tourism be defined as? Tourism can be defined as the idea of attracting‚ accommodating‚ and pleasing groups or individuals traveling for pleasure or business. It is categorized by geography‚ ownership‚ function‚ industry‚ and travel motive. 2 business travels has increased in recent years due to what? Business travel has increased in recent years as a result of the growth
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Khushvaktova Kamola 2RuG1 Essay on topic “Tourism”. Tourism is becoming increasingly important as a source of revenue to many countries bit its disadvantages should not be overlooked. What are some of the problems of tourism? Often‚ people are surprised when they hear that the tourism industry has problems. Indeed‚ many perceive tourism as a fascinating kind of rest that allows changing of scenery and lifestyle for a while. Whatever it was‚ tourism has not only advantages‚ but also disadvantages
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Ysrael Jacob A. Magaan Ethics 101 BSHM 1B Prof. Maria Elizabeth Villabroza Ethical issues on tourism Sex tourism Sex tourism is the term used for travel with the intent to engage in sexual activity. The United Nations World Tourism Association defines sex tourism in their Global Code of Ethics for Tourism as "trips organized from within the tourism sector‚ or from outside this sector but using its structures and networks‚ with the primary purpose of effecting a commercial sexual
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resources as countryside capital: The case of rural tourism Brian Garrod Roz Wornell‚ Ray Youell Institute of Rural Sciences‚ University of Wales Aberystwyth‚ Llanbadarn Campus‚ Aberystwyth‚ SY23 3AL‚ UK Abstract Commentators tend to agree that the rural resource is becoming increasingly subject to pressures arising from an ever wider range of economic‚ social‚ political and environmental influences. This paper focuses on the case of rural tourism in illustrating the advantages of adopting a sustainable
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Nowadays‚ international tourism is the biggest industry in the world. Unfortunately‚ international tourism creates tension rather than understanding between people from different cultures. To what extent do you agree or disagree with this opinion? Globalization makes the world seem smaller and encourages people’s mobility on a global scale. International tourism which becomes increasingly popular‚ is considered both vitally important for a better mutual understanding between nations and harmful
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Running Head: TRAVEL AND TOURISM Travel and Tourism [Name of the writer] [Name of the institution] Abstract This study aims tо explore thе motivations fоr tourists’ choice оf diverse tourism environments іn а Third ’World country‚ Nigeria. Results obtained from а questionnaire survey оf 376 tourists randomly sampled from seven tourism destinations іn Nigeria show that thе most prominent motivations fоr tourist destination choice are self-actualization іn an appreciative‚ educational or cultural
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Medical Tourism Medical tourism (MT) is patient movement from highly developed nations to other areas of the world for medical care‚ usually to find treatment at a lower cost. Medical tourism is different from the traditional model of international medical travel where patients generally journey from less developed nations to major medical centers in highly developed countries for medical treatment that is unavailable in their own communities. Services typically sought by travelers include elective
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Tourism Management 31 (2010) 1–12 Contents lists available at ScienceDirect Tourism Management journal homepage: www.elsevier.com/locate/tourman Progress in Tourism Management A review of innovation research in tourism Anne-Mette Hjalager University of Southern Denmark‚ Niels Bohrsvej 9-10‚ DK-6700 Esbjerg‚ Denmark article info abstract Article history: Received 27 January 2009 Accepted 31 August 2009 Over the past two decades‚ there has been increasing focus on the topic
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