Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview In
Premium Marketing
Philippines Environment Are We Lucky in the Philippines? Planet Earth is made up of different things - air‚ water‚ plants‚ animals‚ soil‚ rocks‚ minerals‚ crude oil‚ and other fossil fuels. These things are called natural resources because they are not made by people; rather they are gathered from nature. Sunlight and wind are also natural resources. We use all these things to survive or satisfy our needs. The Philippines is considered rich in natural resources. We have fertile‚ arable lands
Premium Coal Water Fossil fuel
Historic inflation China (CPI)-full term 9. 4. Table IV - Cultural analysis- China 10. 5. Table V - 2012 SuperGroup Plc Financial Highlights 11. 6. Table VI – Supply and Demand curve 12. 13. 14. Summary 15. 16. 17. In this Business Environment report‚ my objective for SuperGroup plc is expanding the market to China by using the political‚ economic‚ social and technological (PEST analysis) to identify the external and internal opportunities for increasing the profitability of SuperGroup
Premium Economy of the People's Republic of China People's Republic of China Han Chinese
20 “Languages of Love” Love is something that you give away and it comes right back to you. Good evening everyone! Old or young‚ rich or poor‚ we all have a God-given yearning to love and be loved. However‚ due to the fallen world we live in‚ a lot of people nowadays would have a hard time at expressing their love to others. As a result‚ poor relationships are developed. But thankfully‚ all is not lost! Have you heard of the “Five Languages of Love”? They are the means through which we can express
Premium Debut albums Language Linguistics
Demographic environment The phrase demographic environment is composed of two words‚ demographic which in turn comes from demography and environment. Demography is the study of the human population living in an area‚ their age‚ jobs‚ income‚ spending habits‚ ethnicity‚ and gender and so on. In terms of marketing and business‚ this study of human population actually leads to an identification of the potential customers. Businesses employ quite a few methods to identify potential customers for their
Free Demography Population Demographic economics
vocal apparatus‚ discovering sounds that are distinctive for their particular language * Sounds will narrow to only the sounds that they hear around them * Intonation patterns are first to be acquired * Babbling appears to be innate ONE WORD UTTERANCES * Occurs at around 12-18 months * Infants discover sounds relating to meaning and start to use the sounds in expressive ways * They might acquire language all in the same way in the end‚ but there is considerable variation in details
Free Linguistics Grammar Language acquisition
Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
Premium Marketing Natural environment Marketing management
MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
Premium Marketing
INTRODUCTION The Philippines is indeed a country that was blessed with a very rich biodiversity. It is one of the 17 countries in the world that are the richest in biodiversity. More than 52‚177 species have been identified‚ half of them are found nowhere else in the world. But‚ according to the biodiversity conservation priorities of the Department of Environment and Natural Resources (DENR)‚ ‘the Philippines is one of the few countries in the world that is both a mega-diversity country and a biodiversity
Premium Ecology Environmentalism Environmental science
positive environment. Explain how a positive environment and routine meet the needs of children and their families? All practitioners should ensure they provide a safe‚ secure environment for children. A positive environment must mean you cater for the child as a whole - meaning their Physical‚ social‚ emotional and intellectual development. The EYFS explains that along with caring for a child’s personal development‚ and helping them build relationships with others - a positive environment is also
Premium Childcare Act 2006 Early Years Foundation Stage Occupational safety and health