Vodafone Essar’s Advertising Strategy - The ’Zoozoos’ Campaign SYDENHAM INSTITUTE OF MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional
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Figurative Language versus Literal Language Figurative language‚ which some may refer to as “figure of speech”‚ is a type of language that utilizes description to produce a particular illustration and reveal a person’s emotion. It is‚ also‚ said that figurative language is associated with the human senses. Figurative language contains words that produce an intuition or thought of what the author wants his or her audience to know. At the end of the day figurative language plays an important role
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Reading Reaction: The Neurology of Language. Neurolinguistics is important because it studies how the brain process language. In other words‚ it is the study of the neural mechanisms in the human brain which control the comprehension‚ production‚ and acquisition of language. In accordance with the anatomy of the nervous system we can mention terms like neurons‚ cell body‚ axon‚ dendrites‚ and synapse in order to understand how our brain is composed. But the most important part of the nervous
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This is a speech about the language and the sport. We all know that sports offer a physical and emotional way of knowing and understanding of the world. The sports have also developed their own way to use the language which only fits in sports contexts. But in what ways does the language of sports interact with the author’s purpose? This is what I will address in this speech. The example I found to show in the interaction between language of sports and author’s purpose is a feature article which
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Language Innovations in a Multi-lingual Classrooms Multilingualism is noticed all around the world. Connotatively‚ multi as several or many‚ and lingual as language‚ combined‚ basically meaning the use of multiple languages. It does not simply dictate the language they use but also the place where they have been influenced and had grown‚ thus‚ even reaching out to multiculturalism‚ meaning multiple experiences‚ influences‚ cultures‚ ideals‚ and more. It is clear furthermore that the above linguistic
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SHORT COMPOSITIONS N O T I C E NAME OF THE INSTITUTION Date Title Content – Event’s name‚ venue‚ time and other required details Name (Designation) NOTICE FORMAT INFORMAL LETTER FORMAT Q1. Write a notice inviting volunteers for a one-day Blood Donation Camp to be organized in your school premises by the Indian Red Cross Society. You are Rahil‚ Head boy of St. Thomas School. N O T I C E ST THOMAS SCHOOL 6 September 2012
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Sharon Goodman (1996) She states that we are living in a time of increased in-formalisation. Informal language used to be reserved for close personal relationships but this isn’t the simplicity anymore. Norman Fairclough agrees and calls it conversationalised language. David Crystal (2001) In his book on language and the internet Crystal refers to dialogic e-messaging which refers to immediate communication rather than traditional letters. This has changed
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aim and learning goals of Aistear. The reason I chosen this activity – Picture Frame because I had found out from my supervisor that they would love this creative activity and is will help and encourage the children to be an independent and productive citizen in society. Creativity in a child’s life is important. Montessori creativity helps the child discover to cradle themselves as according Maria Montessori‚ she believes that it is a means of self-expression‚ self-exploration‚ and self –discovery
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Reinventing the organisation - Heinz Europe A Heinz case study Introduction The business writer‚ Charles Handy‚ illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its side. An organisation which appears to be successful is on the upward growth path of the curve (point A). At this time‚ the organisation is making high sales and profits and is able to pay healthy dividends to shareholders. You may think‚ therefore‚ that there is no reason
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How "Araby‚" "The Hunger Artist‚" and popular TV’s "Here Comes Honey Boo Boo" relate. The Araby is a short narrative telling the story of a young boy‚ pursuing to get the love of his friend’s sister. The un-named boy lives day by day fantasizing about it. On a daily basis he wakes up to watch the girl as she leaves the house‚ he follows her when going to school and at some point by passes her. This goes on every day without a word to her. He is overly excited when the girl finally speaks to him
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