ASSIGNMENT INSTRUCTIONS Module Title: Global Marketing Management Module Code: MOD003470 Level: 7 Academic Year: 2014/15 Semester: 2 Module Tutor: Sandie Deshpa Total Word limit: 3000 +/- 10% Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of marks at the Marker’s judgement. Submission Date: This assignment must be received by no later than 5pm on the 12.05
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Smirnoff Ice Marketing Planning Process Abstract This paper aims to evaluate the marketing planning process for the case of Smirnoff Ice as a top selling Diageo’s brand at the Serbian marketplace. After a brief Company profile description and its business environment‚ the article proceeds to discuss and evaluate steps for a full analysis of the strategic marketing planning process assessing its importance with all related assumptions. Using the material collected after comprehensive research
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CHAPTER 3: MARKETING PLAN The success of a business venture depends very much on the ability of that business to offer the product(s) or service (s) that is demanded by the target customer group. 3.1 INTRODUCTION TO MARKETING PLAN 3.1.1 Marketing Objectives The objective of this marketing plan is to outline the strategies‚ tactics‚ and programs that will make the sales goals outlined in the Café Bibliotheque business plan a reality in the year 2014. Café Bibliotheque‚ unlike a typical
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necessary for their market plan. Suggestion box: A suggestion box is a box that is used for people to put suggestions inside‚ this is a good way for a college to get and consider suggestions as people may want to make their suggestions anonymously. The Oldham College students are able to make suggestions to the college through their suggestion box; if the majority of the students make the same suggestion then the college could consider making changes in their marketing plan. Student reps: The
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Kudler Fine Foods Marketing Research Kudler Fine Foods Marketing Research Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If a
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Marketing Research Market research indicates decisions made by a business‚ in this case Tesco‚ by helping the decision makers understand undercurrents of its market. This process involves research done on customers‚ competitors and the overall marketing environment. For example‚ when Tesco is promoting a product‚ they need to know the likes and dislikes of their targeted consumers in order to target the correct market successfully. They would also be required to research about their competitors
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Marketing planning is the plan that helps meeting goals and objectives within the plan of action‚ trying new things also evaluating the performance against marketing targets The marketing planning process includes… A pestle audit A swot analysis Setting smart objectives Determining strategy and tactics Evaluating the effectiveness of marketing activity Marketing planning process model -PESTLE and SWOT Pestle stands for political‚ economic‚ social technological‚ legal and
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BB0001 - Q.2 Explain the marketing concepts with its relevance in today’s marketing environment. Answer: Marketing Concepts : Studies reveal that different organisations have different perceptions of marketing. And these differing perceptions have led to the formation of different concepts of marketing such as 1. The Exchange Concept 2. The Production Concept 3. The Product Concept 4. The Selling Concept 5. The Marketing Concept 6. The Societal Marketing Concept. 1. The Exchange Concept
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throughout the process of this assignment. Their contribution has been truly appreciated. Introduction In order to understand the Marketing Planning Process it is important to first know what the term‚ Marketing Planning Process means. Market planning is “the process by which businesses analyse the environment and their capabilities‚ decide upon courses of marketing action and implement those decisions. (Jobber‚ 2006) It is also important to acknowledge the different stages and types of the process
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Online marketing : The Red Bull case Content Introduction A closer look at Red Bull’s strategy Red Bull’s customer base Red Bull’s strategy Red Bull marketing strategy Red Bull’s online marketing Leveraging the use of Internet and social media When Red Bull tends to cross the line How get Red Bull become even better? Appendices Bibliography Introduction : short review of Red Bull’s history 1 While travelling in Asia‚ the autrian business man and
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