Individual Case: Sony Targets Laptop Consumer in China China Marketing GSB5138 Spring 2014‚ MP4 Professor: Caleb H. Tse Name: Jorge Eduardo Cortés E-mail: jecortes@skku.edu Sony Targets Laptop Consumer in China 1. Compare the consumer interview results with the CLUES report data. Why is there so much redundancy between the two studies? How are the four key consumer goals identified in the consumer interviews related to the CLUES segments? The
Premium Sony Social network service Interview
KENT GRAYSON rP os t KEL614 Revised April 5‚ 2012 Sony Targets Laptop Consumers in China: Segment Global or Local? op yo Richard Lopez‚ product manager for Sony Corporation in Hong Kong‚ had one week to finalize his plan for marketing VAIO laptop computers in China before presenting it to senior management in January 2011. Lopez was struggling to decide which segment (or segments) to target and how to position VAIO for this segment. At the heart of his struggle was an unusual problem—too much
Premium Personal computer Laptop China
monetary value than the casual viewer (acquiring a new costumer is estimated to cost about 5 time more than retaining one). Note that although scenario-2 as well delivers these values it incurs higher risk due to its aggressive and narrow market segmentation. Finally‚ although the channel is still generating a healthy profit and therefore one would be reluctant to changes‚ this suggested graduate‚ less drastic change would help management to stand behind it from other business aspects such
Premium Generally Accepted Accounting Principles Business terms English Channel
PRINCIPLES OF MARKETING BC164 THE Name of Group: virtual Marketing Company Chosen: DELL Proposed product to sell: Laptop For children Lecturer’s Name: TEAH WOON SIM Seyed Mohammad taha Mirhashemi Rote 1071119897 Yu wenji 1071118811 Cheng he 1071119027 Taojia 1071119717 Ghazaleh salimian 1081107741 Wadzanai Caroline Muganhu 1061100187 Essam kamil 1041111885 Arash sanatizadeh
Premium Personal computer Dell Marketing
its first laptop. The first laptop introduced did not live up to the Dell standards‚ and was therefore taken off the market again. Dell had to solve the problem of balancing the production of laptops‚ desktops and servers. On the laptop market‚ which Dell was committed to re-enter due to its growing customer base‚ there were a number of technological problems. Dell had hired John Medica‚ lead developer of Apple computer ’s Powerbook line‚ and according to him‚ only one of the laptops being developed
Premium Marketing Personal computer Netbook
Integrated marketing communications plan-outline. LG’s Smartouch laptop IMC. Review of Marketing Plan The Integrated marketing communication plan will give a precise insight of the laptop environment LG will have to evolve in as well as an audit of LG’s position within this environment in term of brand awareness. This document will help LG improve its brand image in order to make the company enter in the era of Touch Green Laptop technology‚ a segment still undervalued which can become the new
Premium Marketing Brand Laptop
PROPOSAL OF AN ENERGY SAVING LAPTOP: The Green-Series Laptop Team member: LEE SOON CHEAN LIM SHANG DA CHONG MAN LOON NATHANIEL THENG ZE ZHEAN Table of Contents i. Acknowledgment ii. Abstract 1.0 Introduction 1.1 Problem Statement 1.2 Purpose 1.3 Scope 2.0 Theory 2.1 Thermophotovoltaic cell 2.2 Piezoelectric sensor 2.3 Nano wind turbine 3.0 Modification 3.1 Collecting heat energy 3.2 Pressure exerted on keyboard 3.3 Collecting wind energy
Free Wind power Wind turbine Energy
Table of Contents 1‚2 Basic details…………………………………………………………………3 Introduction…………………………………………………......................4 1. Dell Products and Services……………………………………………..4 ➢ Mobility…………………………………………….......................4 ➢ Desktop PCs………………………………………………………..5 2. Features of Dell’s……………………………………………................5 3. Dell’s Unique Selling Point…………………………………………….6
Premium Dell Personal computer Qualitative research
Laptops in the Classroom By Elena Choy Laptops in the classroom The essay “Laptops in the Classroom? No Problem” by Elena Choy‚ states that banning laptops in the classroom in not the answer. I agree with Choy because with laptops in a classroom‚ students can access the internet and this is a great tool for research and also a means of communication by using tools like chats‚ e-mails and forums. With the arrival
Free Education Teacher
Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
Premium Marketing Target market Strategic management