SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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A Major Project Study Report On Titled “A STUDY OF CUSTOMER PURCHASE DECISION TOWARDS LAPTOPS.” (Special Reference to Udaipur) Submitted in partial fulfillment for the Award of degree of Master of Business Administration Submitted to Rajasthan Technical University‚ Kota (www.rtu.ac.in) Session 2008-2010 Under the Guidance of: Submitted By: Mr. Mukesh Kumawat Jitendra Mehra Project Guide & Faculty MBA IVth Sem. ( Vision School of Management ( (Affiliated to
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project is to determine consumer’s perceptions towards Apple and Dell laptops as well as figure out how whether or not consumers are switching between brands. We would also like to find out whether or not there are any significant differences in categories between Apple and Dell. As young students and consumers we are heavily targeted by electronic companies. We have noticed an influx of Apple products including their line of laptops (Mac) and wanted to get a glimpse as to why people are purchasing more
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Report to the head of computer science department about the increasing use of laptops in the university. From: A.B.C. Subject: Increasing use of laptops INTRODUCTION: I have noticed that use of laptops have been increased in our university specially in computer science department as‚ almost every student got his own laptop from Shahbaz Shareef laptop scheme .It has some disadvantages in addition to advantages. ADVANTAGES: 1) Internet - by having access to the internet‚
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Case- Inside Intel Inside MKT 460 Submitted to Mr Bobby Hajjaj Introduction Intel has become one of the world ’s most recognizable computer brands following its long-running Intel Inside campaign‚ which started in 1991. Intel‚ initially a semiconductor-maker company‚ is based in Santa Clara‚ California. The five-note jingle was introduced the following year for its tenth anniversary which was heard around the world. It is one of the most powerful brands in the corporate world. It started
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as 2.141 2.144 2.2 2.3 same as 2.1 2.4 1. Introduction 1.1 Definition of the mechanism A laptop computer is a personal computer that is portable or easy to carry around. 1.2 Use of function of the mechanism Laptops are designed for internal use‚ producing documents‚ graphic design‚ storing files‚ and communicating with others. 1.3 General statement of the principle governing its operation The Laptop operates with the use of battery power‚ or can be plugged into an electrical outlet. It performs
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comp A laptop is a smaller‚ lighter and more compact version of a desktop computer. It has all you need from a desktop computer in one small package. It is a mobile pc thus allowing it to be used and brought anywhere. This makes a laptop very popular nowadays. Don’t be fooled by a laptop’s small size because it has many parts. The upper part is the screen which is equivalent to a desktop’s monitor. In newer models‚ a webcam is incorporated in the upper part of the laptop. The lower part is where
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Dear Mr. Sanders‚ Enclosed is the proposal of recommendations for selecting an appropriate laptop for your son to take to college. In my research‚ I will investigate the hardware requirements of the programs he will be required to run and consider that he needs a machine with enough power to run these programs both now and in the future. Issues such as battery life and wireless networking will be addressed. The direction your son chooses to pursue‚ academically‚ will be considered to ensure
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CUSTOMER SERVICE EXPERIENCES Here I am going to describe one of the best customer service experience of my life‚ it is all about the warranty claim of my previous laptop. I was living in Cyprus‚ Nicosia i purchased a dell studio 1555 laptop from Tepenter Computers (PVT). It was working properly in the 1st year but after that I found a problem‚ the brightness of its LCD was going lower day by days. So I decided for warranty claim and went Dell support centre (DSC) in Nicosia. When I reached somewhere
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